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It's very interesting to compare what you do first to what this list of entrepreneurs does first every day. Bob Parsons is the most interesting - he goes for an 80-100 mile motorcycle ride to clear his head and make a plan for his day Read More

Many businesses are already in the process of implementing green business strategies. Yet, one of the most environmentally detrimental aspects of doing business in a country as vast as the U.S – is your business fleet. We all know the benefits of driving hybrid vehicles; however the upfront costs of purchasing these can be high. But there are alternatives – and you’d be surprised at how much money you end up saving Read More

What’s in it for the customer? From day one of a sales career, the necessity of thinking in that context is crystal clear. Everybody knows it. Everybody believes it. It’s intuitively obvious!!! BUT …sometimes the obvious is not so easy to execute Read More

I remember the days when ad people looked down at PR types. They had the big bucks budgets while the PR people toiled away on the leftovers writing press releases, arranging company events and the like.

Advertising sells! Well, maybe not so much anymore. Even the American Association of Advertising Agencies acknowledges the new power of public relations. At its last annual meeting, the group rebranded itself the 4A’s, for one reason because so many of their agencies are discovering that PR pays. Read More

The human resources department over at the IRS (Internal Revenue Service) may be "getting busy," in the next year or so. Real busy. They made need to hire more agents to start checking paperwork submitted by folks who've used a... Read More

I recently read a very interesting piece of research that highlighted how at least 30,000 businesses in Ireland should be online but are not. This same research suggested.. Read More

Repeat customers are so valuable to your business and your bottom line. Yet talking to a number of small businesses over the last couple of weeks many did not know how much of their sales come from repeat customers. A couple did and no surprise their businesses are doing well and their marketing efforts are paying off. Here are 4 benefits you will get by knowing why your customers keep buying Read More

You have a business and you are interested in hiring a manager who will be able to assist you in growing that business from the ground up. When you put out an ad for this position, you receive hundreds of resumes. Even if you narrow this bunch down to just the people who seem most qualified for the job, you're going to have to do quite a few interviews to make sure that you select the manager who is going to be most capable of growing your business. How do you know who that person is Read More

It appears to us, that after reading a PEW Internet study on Reputation Management and Social Media that there just might be something to be said for who uses their real ID online — and who doesn’t, eh Read More

Have you experienced a social media attack by an employee? These tips will help you avert a crisis now and in the future Read More