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How to Write a One Page Business Plan. Businesses can do well without planning, many do. However, to become a high performing organization, to grow rapidly, a company really needs a planning and monitoring process Read More

Setting up an internship program for your small business is a smart and rewarding way to recruit talent. It’s also a proven way to nurture potential full time employees. But how do you go about recruiting interns? Here are six tips to help guide you through the recruitment, management and regulatory side of setting up an internship progra Read More

I’m checking our analytics for our client roster for the past month yesterday, and I’ve noticed — as I’m sure others have — that a Company Profile setup on LinkedIN brings traffic! This may not be “new” in the sense that LinkedIN has been around now for a few years, but what is “new” is the tactic of getting your own website Company pages up and running Read More

Taking my insurance business from the mean streets of Albany, NY and expanding to the Social Web started as an experiment Read More

About a month ago, I switched my email newsletter provider from MailChimp to Aweber so I thought I'd talk about my experiences with the 2 services Read More

The first recording of this episode started with the recommendation that all sales reps should start a blog. After pondering a bit on the reasons behind the recommendation though, it became clear that a prediction was more appropriate Read More

As professional business people it is incumbent on us to understand what steps are involved in our customer buying process, what activities will take place in each step and who will be involved across the process.. Read More

Claims made in your marketing communication are important. However if there is not any substance behind the claim then it can damage your brand’s reputation and affect your customer relationships to say the least. Before you make claims especially the marketing claim of being Number 1, ask yourself these questions Read More

While browsing the web for small business ideas and tips, I discover a resource that is fascinating: The DaVinci Method that can better your as an entrepreneur Read More

Do you treat your customers the way you would like to be treated? Try turning the tables to figure out how effective your customer communications really is Read More