BizSugar.com › User › dreamwithdeadline › Voted

Great news, your boss has selected you to create and manage the company’s new social media initiatives. Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “how do I get started?” First off, it is important to note that social media is not synonymous with Twitter or Facebook. According to Duct Tape Marketing, social media is the use of technology combined with social interaction to create or co-create value. Second, similar to any other marketing campaign, you must start by defining your target audience and then setting specific objectives that can be measured. Read More

Is print dead? Bob Mueller from AT&T Advertising solutions and Kyle McEvoy & Kevin Gagnepain from APC Direct argue that it is anything but. Read More

Discover 3 simple yet highly effective ways a small business can build an email subscriber list without a website Read More

Are you going online for business or personal purposes, in such a way that it ruins your business and personal life? If so, you might suffer from Internet addiction. Here are some interesting findings you need to ponder upon Read More

Advanced email marketing (email marketing 2.0) means tailoring the message to your prospect and not sending information to them they can't use or don't want Read More

1974: A family trip to Florida. A bad batch of milk lands us in the hospital and ruins the vacation. The hotel offers us $1.50 for three glasses of milk!!! A lesson in PR and damage control in this, the Internet Age Read More

It struck me how similar customer relationships are to a marriage. Initially, there's the wedding - that exciting part when you land the contract and everyone is full of energy, anticipation and eagerness to please Read More

We're seeing from sources that the massive financial reform package passed recently by the U.S. Senate will not negatively impact investment in the small business and entrepreneurship community. Time will tell. Tighter regulation might certainly tend to further tighten bank lending but perhaps this isn't the best source of business financing anyway ... Read More

There are few things more valuable in business than a mentor – someone who’s “been there, done that”. The General Services Administration (GSA) offers a Mentor-Protégé Program that is specifically designed to encourage prime contractors to help small businesses be more successful in government contracting and enhance their ability to perform successfully on government contracts and subcontracts.

Read more and find out if your small business is eligible Read More

In April, a Cinco de Mayo-inspired Facebook promotion drove 8,000 new fans and 370,000 active interactions for El Monterey, a frozen Mexican food brand based in Dinuba, Calif. The “Save on Cinco” campaign asked Facebook fans to share their family savings tips within a branded, game-like Facebook app. Other fans interacted with savings tips (by rating, commenting and sharing) to earn points redeemable for BOGOs, branded merchandise and other prizes. All interactions took place within Bulbstorm’s Idea Challenges application for Facebook promotions Read More