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Practical, ready-to-apply how-to advice acquired real-life small business experience. Here are the top 5 Advantages of Owning Your Own Business Read More

Let's take about one industry that is probably going to continue growing; Computer-related services for commercial and residential users. Recently, I had the opportunity to work with Steve Giordano, a recently downsized executive from the IT industry, and quite a... Read More

Here are seven tips for small business sales referrals from About.com. One or more, or perhaps all, may be helpful in building up sales and clients for your small business, an important idea right from the beginning when it comes to building your small business's client or customer base. Getting referrals also reduces your sales expenses and will definitely be the preferred tactic for a very smal Read More

As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask if a dedicated marketing plan is in place Read More

Being successful as an actor is tough.Through years of hard work, learning and perfecting their art some get the break they desire and get and keep their loyal fans.This is actually not that dissimilar to owing a small business. So, what can you learn from successful actors?


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Blogs versus web sites: Is a blog or a web site better for your e-business? Which format should you choose to get started with your first web site, and what are the pros and cons of blogs compared to web sites?

Online marketing expert Scott Fox answers this Click Millionaire question to get going making money online. Read More

In an end of the year prediction post I wrote for OPEN Forum, I listed location aware social media tools as something that would get big time attention in 2010. (See: 5 Trends that Will Shape Small Business in 2010)

foursquare for businessThe idea behind location awareness is that people will use the GPS capabilities in today’s mobile devices to check-in, tweet, review, and refer and add the Read More

Business partnerships are one of the most unique and trying relationships we will ever enter.  Some work, but most fail.  Here are some of the common signs that your partnership may be headed the wrong direction. Read More

juggleI know today’s short post might come as a surprise to regular readers of this blog, but even though I promote the heck out of social media use for small business, I see a dangerous side as well.

Some small business folks equate busy with business. The problem with social media usage is it can keep you really, really busy, without producing a dime of business. Read More

Real-time search is a hot topic right now and many claim that this is proof that social media is for real and here to stay. I agree with it adding additional validation that social media is going mainstream, but I have my doubts that real-time search will last, or at least become modified. Read More