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Last week I took some heat from several people in response to a press release put out about a SMB survey done through MerchantCircle. The release showed a large percentage of survey respondents adopting social media for marketing purposes. The release and the related post were clear that the survey population was ahead of the curve (”active” Merc Read More

Everyone knows that the best way to get a job is to leverage your network. And almost everyone knows that social media is a great way to build your network. But many of you are making lots of social media mistakes. I know because so many people tell me that social media is a waste of their time. They're wasting their time, and continuing to make Read More

Why not take advantage of marketing to one of the largest demographics-the baby boomers? Get insight into what makes this audience tick and what products and services they want... Read More

Make sure your values match your business. This article weighs in on the question of whether to start our continue in a business that might compromise your values at some point. Though told from a worker's point of view, this article can help entrepreneurs refine their goals by asking important questions... Read More

Going green with your small business has advantages, even more so in a tight economy. Learn how to use green business practices to sell your product or services while improving the environment... Read More

The USA is the great melting pot of people from many cultures — and it is that melting pot factor that helps drive the innovation taking place today. In my earlier post, Five Reasons Why America Is A Great Place to Run a Business, I listed one of the success factors as follows: Read More

A value proposition is a statement that promotes the benefits your business offers to customers. It's a succinct sentence that can be heard, repeated, and appreciated in a world cluttered with commercial messages. Here are four main reasons to write a value proposition as part of a brand-building strategy. Read More

Mickie Kennedy, founder and CEO of eReleases, cites four strengths of press releases, a tool that should be in any company's recession survival kit for building brand awareness. Read More

I had a driveway moment this morning in the Panera parking lot. I was just about to turn the ignition off when Scott Simon (NPR Weekend Edition Host) mentioned that his next interview was going to be with Jared Cohen, the State Department's point person on social media and youth issues. This interview took place in Mexico City, where Jared is cu Read More

There are so many ways to keep in touch and it is essential for marketing your business and brand. The question is what is the right way for your customers? What may be ideal for your business may in fact be turning your customers off? Read More