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The marketing plan Treasure Hunt is when you conduct an analysis, looking for that little treasure or gem that will help you gain the edge over your competitors, attract and retain key customers and find opportunities to grow your business. Read More

It used to be that business owners often struggled to afford advertising for their products or services. Google AdWords has changed that by offering an inexpensive way to spread the word. But if you don't do some careful planning, you can easily find yourself spending thousands of dollars with little to show for it. Read More

Automating your customer service has a purpose, but only to the company, not the customer. Read More

A new online survey of more than 2,000 US small business by Internet2Go, an Opus Research advisory service, and MerchantCircle, suggests that a growing segment of small business owners are using social media to promote their businesses. The survey, conducted September 8-18, 2009, found that roughly 45 percent of respondents have a presence or profi Read More

Another article, this one from BusinessWeek, on the health-care reform issue and how small businesses (or at least the lobbyists representing them) seem to be weighing in. The issue is an important one for small business certainly and, of course, much has already been posted on the subject, but in addition to sharing this article, I thought the fo Read More

Great interview with an expert on using the financial statements of a business to improve profits and cash flow. Read More

The first golden rule to establishing business credit lines is to ask for them. If you don't ask, no one is going to come over and say "hey, here have some credit". Read More

Two years in to the "Great Recession" small businesses continue to face a credit crunch even if they're profitable and pay their bills on time. Read this story from Reuters about how small business continues to have trouble getting the financing necessary to operate or grow and how this trend could impact the speed of the economic recovery or p Read More

Older entrepreneurs are increasingly seeking second careers with franchises. This article from Reuters looks at the trend of older workers laid off or taking buyouts as a result of downsizing or mergers who, having difficulty finding work, strike out on their own as franchise owners. Many, says the article, have greater experience and resources th Read More

Some of the 18 top industries in which to start a business from Inc.com may include sectors that might not instantly come to mind. They might also be topics a perspective entrepreneur might not immediately consider when thinking of the best business to start. Follow the slide show for a closeup look at each and consider whether the talents or reso Read More