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It is our misconceptions that lead us to business failure. We sometimes reroute ourselves away from the conventional elements which sometimes blinded us to the reality. On the surface, it is indeed essential that our business should comply with the basic elements so that you can start working on it, but you must be aware that you should always stic Read More

More and more business related mobile phone apps are being designed almost monthly, it seems. Are we at a point in which we can actually run our small businesses with them? Read More

A great checklist on marketing your small business by distributing free merchandise and services. This article highlights the do-s and don't-s of using freebies to feature your products and services... Read More

A wise man learns from his own mistakes, a wiser man learns from the mistakes of others. Here are 101 ways to make yourself a wiser small business owner. From the OPEN Forum Read More

I know, I know — another goofy made-up word, but hey, it's Friday so outsourcing design to the crowd became croutsourcing. The point is that the web has certainly made it much easier to find great design from around the world and on the flip side created an unlimited market for those wishing to sell their design services. Read More

Out of the 1,000 surveyed, 66% of them stated that they do not wish to be targeted via behavioral advertising. Read More

According to the “2010 Media Planning Intelligence Study”, email and social media are the top media choices for marketers in 2010. Read More

Trying to figure out what customer relationship management really is? You're not alone. The term has been bounced around so much it remains a great source of confusion, says Howard Larson, owner of Larson & Associates. “What we are really talking about is building profitable customer relationships,” he explains. To get closer to your customers, La Read More

One of the most effective ways for a growing business to cut costs and save thousands of dollars in these tough times is to challenge your employees to identify waste and make suggestions on how to eliminate it. When you do, you'll build morale and improve your bottom line. John Tschohl, founder and president of the Service Quality Institute, shar Read More

Guy Kawasaki recently interviewed Mike Moritz of Sequoia Capital and Paul Graham of YCombinator. Mike Moritz is probably the most successful venture capitalist of the last twenty years since he invested in Google, Zappos, Yahoo, and PayPal. He picked up these twelve lessons from the interview. Read More