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Email is awfully invasive, no way around it these days, but it's also awfully effective for all types of communication and response. One of the ways that I've found to get a little bit of control over the beast, while also making sure that my responses are well crafted, is to pre-write email responses to many of the common requests I receive. The Read More

Consumers don't think in terms of media when they're actually experiencing it. They think in terms of what they want to do and what they want to get out of their media experience. If they're craving entertainment, they want to be entertained. If they're seeking knowledge, they want information. If they feel like sharing, discovering or express Read More

Now that we're in the new era of consumer control, it's a good time to rekindle discussion of the role of emotion in marketing. Dan Hill, president of Sensory Logic, a Minneapolis-based research consultancy specializing in sensory-emotive strategies, just published a new book, "Emotionomics: Winning Hearts and Minds."

Feelings matter, Hill Read More

Even though it's one of the most powerful ways to build your business, most business owners don't send out personal cards because they don't know when it's appropriate, what to say, or they feel it doesn't apply to them because their business is DIFFERENT.

In order to create a bond, clients need individual attention, acknowledgement and a Read More

The title of this article is designed to illustrate the point of this article. Today we won't be taking a look at black-hat search engine optimization tactics. Admittedly, I've toyed with them in a “know your enemy” kind of way but I'm no expert on advanced cloaking techniques nor effective link sp@mming tactics. What we're going to cover here Read More

Internet retailers are notorious price cutters, and manufacturers are getting fed up. I have been watching with interest the war between internet retailers and manufacturers for years, but there are signs that the battle is getting hotter. Read More

With 150 million phone numbers now registered on the Federal Trade Commission's Do Not Call list, it seems clear most consumers don't want to receive unsolicited marketing phone calls. But apparently, it's not clear to everyone. The FTC on Wednesday announced multimillion-dollar penalties against three companies -- lender Ameriquest Mortgage Co., Read More

According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say insta Read More

There's a neat little knowledgebase, with substantial informative content, right at your fingertips and you likely don't even know it. The Insight24 directory, which aggregates business and technology webcasts, videos and podcasts, boasts over 5,000 content pieces provided by 160 companies. And we're not talking fluff and marketing spiels. The con Read More

Free shipping, with conditions, is set to be the most popular promotion among online retailers this holiday season, found a study conducted by BizRate Research for Shop.org. Read More