MailerMailer.com's latest Email Marketing Metrics Report looks at how subject lines and personalization affect open and click-through rates. In particular, the report found that subject lines containing 35 characters or less are 28 percent more likely to be opened.
Read More
Dreamwithdeadline voted on the following stories on BizSugar
Report gives marketers valuable insights into email marketing
Posted by JohnH under Online MarketingFrom http://www.bizreport.com 6017 days ago
Made Hot by: on November 7, 2007 6:53 am
A Better Way to Talk With Unhappy Customers
Posted by Becky under Customer ServiceFrom http://www.businessknowhow.com 6018 days ago
Made Hot by: on November 7, 2007 6:51 am
No matter how much customer care training we conduct, some customers will dislike our service. They may become so irate that they confront us face-to-face, venting their frustrations--at times rather loudly and accusingly.
How are we likely to respond? By habit, we become defensive. We talk plenty. We contradict them, and tension rises. Far fro Read More
How are we likely to respond? By habit, we become defensive. We talk plenty. We contradict them, and tension rises. Far fro Read More
Cumulative Media Drive Purchase Intent
Posted by jnelson under NewsFrom http://blogs.mediapost.com 6025 days ago
Made Hot by: on October 31, 2007 3:34 pm
A new guide from Magazine Publishers of America offers a comprehensive view of the role of media in influencing consumer purchase decisions and online behavior. The report analyzes cross-media accountability data from 32 studies to determine each medium's effectiveness through the purchase funnel. The overall findings indicate that:
* Med
Read More
How to Beat a Lower-Priced Competitor
Posted by suzyQ under MarketingFrom http://www.bnet.com 6025 days ago
Made Hot by: on November 1, 2007 1:24 pm
It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the best way to proceed?
Read More
Profiling Your Competitors
Posted by suzyQ under MarketingFrom http://www.bnet.com 6025 days ago
Made Hot by: on November 1, 2007 1:23 pm
To pull ahead of your business competitors, you need to build a detailed profile of their strengths, weaknesses, and relationships with customers. With that information, you can compare the performance of your business with that of your main competitors, measuring factors that are important to quality of service, and use the comparison as the basi
Read More
How Storytelling Boosts Response Rates
Posted by JohnH under Direct MarketingFrom http://www.targetmarketingmag.com 6028 days ago
Made Hot by: on October 29, 2007 7:53 pm
For centuries, the world's greatest teachers and leaders have used fables, allegories and other types of stories to successfully communicate with people and motivate them to take action. So have some of the top-performing direct mail packages, including those from The Wall Street Journal, Time-Life, Rodale Inc., Covenant House, Greenpeace, Nightin
Read More
Small Businesses Need Helping Hand to Embrace Web Advertising
Posted by JohnH under Online MarketingFrom http://clickz.com 6029 days ago
Made Hot by: on October 30, 2007 4:49 pm
Most small business operators who shy away from online marketing fear they can't afford it, says a Opus Research survey in which 25 percent of respondents said online advertising would break their budget. Additionally, 20 percent said they believe Internet marketing is too complex, and 15 percent said they don't think they have the manpower to h
Read More
Boomers Don't Retire; They Become their Own Bosses
Posted by JohnH under NewsFrom http://www.marketingvox.com 6030 days ago
Made Hot by: on October 27, 2007 1:46 pm
For many Boomers, retirement is an opportunity to start a business and become their own boss. 15 percent intend to work for themselves until they die, according to a new Ipsos Reid (Canada) study of Boomers who have either retired early to start their own business.
Read More
Now this is what I call customer service
Posted by TerryJackson under Customer ServiceFrom http://www.zazlamarr.com 6031 days ago
Made Hot by: thesmiths on October 24, 2007 10:33 pm
Wow! This is the kind of customer service that they'll be mentioning in business books for years. You never know what can happen when you add a little human kindness to your "customer policies." Kudos to Zappos!
Read More
Are shoppers leaving comparison sites behind?
Posted by alphalife under Online MarketingFrom http://www.bizreport.com 6036 days ago
Made Hot by: on November 7, 2007 6:50 am
A recent survey from UK-based Quidco indicates that shoppers are changing they way they shop online. One in three UK users have stopped using the sit
Read More
Subscribe
“Adam: Adding to the list: Inleed in Sweden! ;)...”
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”