Here are eight trends that will have direct consequences to the success — and failure — of marketing efforts in the coming year.
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Dreamwithdeadline voted on the following stories on BizSugar
Eight for '08: Brand and Marketing Trends
Posted by Becky under NewsFrom http://chiefmarketer.com 5961 days ago
Made Hot by: on January 13, 2008 5:40 pm
Design to Distribution (video)
Posted by suzyQ under Success StoriesFrom http://www.bnet.com 5963 days ago
Made Hot by: on January 4, 2008 10:08 pm
How does a small apron business with an even smaller profit margin soar to the forefront of high-end denim design, manufacturing and distribution? Ask Marc Crossman, CEO of Joe's Jeans, who transformed this small shop into a world class denim company, distributing high-end product to the likes of Saks Fifth Avenue and Nordstrom. Crossman speaks a
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Word of Mouth Versus Key Influencers
Posted by Becky under MarketingFrom http://blog.guykawasaki.com 5974 days ago
Made Hot by: on January 4, 2008 9:04 pm
An article from the December issue of the Journal of Advertising Research says that common word-of-mouth advertising by regular folks is more powerful than “key influencers.”
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64% of Americans Have Discretionary Income
Posted by jnelson under NewsFrom http://www.marketingcharts.com 5994 days ago
Made Hot by: on December 3, 2007 7:12 pm
About 73 million US households now have discretionary income, up from about 57 million in 2002, according to a report by The Conference Board. The proportion of the US population with discretionary income has increased to nearly 64%, up from 52% in 2002.
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Reduce Your Stress This Holiday Season
Posted by Becky under Self-DevelopmentFrom http://www.businessknowhow.com 5995 days ago
Made Hot by: on December 3, 2007 6:38 pm
In today's world of two-earner households, 1.87 children, and a myriad of obligations and scheduled activities, the average American's plate is already brimming with more than a fair share of time-draining responsibilities. An American Psychological Association (APA) 2007 poll shows that "one-third of Americans are living with extreme stress an
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How Advertising Works Our Nerves (In a Good Way)
Posted by JohnH under NewsFrom http://www.marketingpilgrim.com 5995 days ago
Made Hot by: Gauravkanghain on December 3, 2007 6:37 pm
At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs
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Two Really Dumb Sales Questions
Posted by ArmadaIG under SalesFrom http://blogs.bnet.com 5998 days ago
Made Hot by: on November 29, 2007 6:03 pm
Your sales manager probably told you to ask these question of every customer, but every time you do, you're shooting yourself in the foot. The dumb questions are: Do you have the budget for this? Who is the decision-maker? Don't get me wrong. You need to know the ANSWERS to these questions, but coming right out and asking them is about as effectiv
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Relationship Marketing Builds Illusionary Loyalty as Salespeople Capture Customers' Hearts
Posted by jnelson under SalesFrom http://www.newswise.com 5998 days ago
Made Hot by: on November 29, 2007 6:03 pm
The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to these competitive pressures, companies are increasing efforts to build customer loyalty --commonly referred to as relationship marketing -- but have these effo
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8 Steps to running your business on (mostly) free apps
Posted by ArmadaIG under TechnologyFrom http://foundread.com 5999 days ago
Made Hot by: on November 29, 2007 7:03 pm
If you spend, or plan to spend, substantial dollars on Web services or software support for your startup, you'll want to read this post. I'm going to show you how, with my 8 Steps to Running Your Business Off Low-Cost Web-Apps, it is possible to run a substantial company on software services and infrastructure that are either entirely free, or ava
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Get Demographic And Geographic Market Research Data For Free
Posted by LeeAdams under NewsFrom http://www.pinnycohen.com 5999 days ago
Made Hot by: on November 29, 2007 4:42 am
Market research has the power to make or break any business idea you have. Luckily, the U.S. Census Bureau tracks just about every useful detail about our cities. Whereas it would normally be a major headache to sift through all of the data, I use a site that cuts down my research time to just a few minutes. Enter ZipSkinny.com, still in beta, w
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