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The corner office isn't on board yet. If you've read Burston-Marsteller's latest findings from surveying 200 CEOs about social media, you'll realize that we still have a lot of questions to answer. And whether you're an internal advocate working hard to build a case for social media, or a professional seeking to advise companies on how to use soci Read More

Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. Read More

Regardless of whether you are generating product customers or business partner or are building a consulting business, this class is for you! Read More

A lot of the focus in the search marketing world—both paid and organic—is on the technical and quantitative side. And that's understandable, given the technical background of many of the practitioners and the perception that those elements are relatively easy to control. But many search marketers do themselves and their clients a disservice by not Read More

With revenue slumping for many companies due to the economic downturn, many marketing and sales executives are realizing taking steps to avoid being too slow to respond to the interest of a prospective buyer. The traditional industry guidelines have suggested 24 to 48 hours was an acceptable response time for web leads, but many companies are now Read More

Listening is my first move in starting to understand social media. That means this: go and read the blogs that are out there. Read from different genres. Go visit Twitter.com and more importantly search.twitter.com, and see what people are saying. Read comments on people's blogs and see which ones seem to get any response. Search using Google and Read More

SEO can always be enhanced, especially for large and dynamic Web sites. Whether the decision to invest in enterprise-level SEO has been put off, or the project is already underway, additional ways to generate results are usually only hampered by lack of budget or resources. Let's look at some of the ways to position SEO when selling to existing c Read More

So what's unprofessional behavior got to do with real estate blogging supremacy? Quite a lot. Let me show you how through these 6 tips. Read More

I am currently an MBA student, and I took a statistics class this past quarter. For a class project, I tried to use statistics to prove what you can do to help your blog grow. I used a lot of technical tests including regression, chi-squared, and correlations to prove my theories. Darren gave me the opportunity to share my findings with all of you Read More

These are the 5 basic steps that you should follow when you're trying to optimize any web page. You would use these steps whether you were trying to optimize your home page, a sub page, a post page, or any other type of page. The basic rules of onsite SEO are always the same. Read More