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Social Media is a scalable, distributable and steroid-enabled version of word-of-mouth marketing. If leveraged right, the viral effect can be immense. Read More

There are an incredible amount of businesses that recognize the power of Facebook's user base but have no idea how to create a useful fan page. I'll be the first to admit that I haven't devoted much time to Facebook. I touch on two examples, Toyota and Mad Play, that are using Facebook to add value Read More

I don’t have any statistics to argument, but I’m under the impression that young entrepreneurs might be less affected by the crisis and in fact I have the feeling that young entrepreneurs did start up a lot of businesses during this period. But I won’t be writing about how young entrepreneurs do b Read More

Our latest post on the BizSugar Blog talks about building a brand, which you do both for a traditional small business and for your social media presence, including the one you have here on BizSugar. Want to know more about how to build your own personal brand either here on BizSugar.com or on any o Read More

When doing Search Marketing, here are some simple, broad-brush principles to keep in mind, and they relate directly to the basic principles of traditional marketing. Keeping these in mind will help you integrate SEO as a core component of your overall marketing strategy, and link it naturally with Read More

Here are some simple "dos and don'ts" when handling complaints from customers. These tips will keep you out of hot water and customers smiling. Read More

We know how impactful the customer testimonial can be for your business. It just reassures the new customer that your company is legit and worth doing business with. I’m sure that we have all used the customer testimonial in some shape or form; after all we are told to put it in all of our promotio Read More

Today’s business, regardless of size, isn’t limited by geography. The days of opening up markets with large scale expansions and trade agreements have gone by the wayside due to the borderless nature of the Internet. Now, anyone with an Internet connection can do business on a global scale. But, if Read More

A couple of weeks ago I wrote about “Ten of the Worst Reasons for Starting a Business,” so naturally a reader challenged me to turn that around and talk about the right reasons for starting a business. That’s a fair challenge, and probably more productive than the negative approach for all the peop Read More

Free Tips, Advice, Strategies and Information on "Creating Your Perfect Lifestyle". Have Fun and Earn Money while you Follow your Passions. Read More