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Today's show is a full audio recording of Chapter 1 - The Guerrilla Social Media Marketer's Path. It includes the 10 Personality Traits of a Guerrilla Social Media Marketer. Here's a brief overview of the 10 traits: 1. Immune to hype: There is a lot of hype around social media. The Guerrilla search Read More

The real work is done in front of the deal. The end of the sales cycle is too late. Even for a show horse. Read More

While no one can deny the benefit of having a sales system, but no matter which system you use, in the end if you don't execute, it has little value. Nothing beat proper and consistent execution, the last word in sales. Read More

You’re not looking for a fair fight at the boardroom table. You are looking to stack the deck so heavily in your favor that it’s not a fair contest. Read More

To reasonable and objective observers, it may look as if your opportunity is gone. It isn’t. Unless you believe and behave as if it is. Read More

If you believe that in challenging conditions that you can only sell price, you will find evidence to support your beliefs. But you will be wrong. Read More

We all make choices, some good some bad. As sales professional you choose to succeed or fail, one is no harder than the other, so why do some continue to choose to avoid success. Read More

Whatever you have achieved, you have done so with an enormous supporting cast. Have you said thank you? Have you done so lately? Read More

“Full Service!” “Total Solution!” “We handle everything!” “We are a customer focused company!” Virtually always, statements like these are a load of hooey. Read More

There is no law that states that client meeting have to be conducted sitting down in an office or boardroom. Get up, walk around, take a tour of the facilities, let discovery come to you. Read More