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One of the core differences between guerrilla
social media marketers and other marketers is how
they measure success. When asked about return-on-
investment (ROI) from social media marketing, many
will claim it’s impossible to truly measure. Some will
say that it’s all about community and sugg Read More

This month’s topic on Sales Bloggers Union is: “Do we sell based on the way we buy?” It’s an interesting question, but the more interesting question is to we treat the people we are selling to in the very same that we would want to be treated were we buying?

Would you, selling the way you sell n Read More

Paul McCord presents a practical step by step guide to busting your sales slump. The great thing about the book is not only the clear direction given for each step, but that you don't have to be in a slump to benefit from the book. Read More

The job of a sales person is to create and fill demand. Many focus way too much on product and other secondary things that place them more on the supply side of sales. Read More

Take the 90/12 prospecting-nurturing challenge; you will see results and you will set yourself up for a rocking New Year. Read More

Today’s Guerrilla Social Media Marketing Radio episode is on hyper-local social media media marketing — guerrilla style.
We discuss:

* nano-markets
* nano-casting
* FourSquare
* Meetup.com
* Twitter Search
* And of course guerrilla tactics for each of these concepts Read More

Today's show is a full audio recording of Chapter 1 - The Guerrilla Social Media Marketer's Path. It includes the 10 Personality Traits of a Guerrilla Social Media Marketer. Here's a brief overview of the 10 traits: 1. Immune to hype: There is a lot of hype around social media. The Guerrilla search Read More

The real work is done in front of the deal. The end of the sales cycle is too late. Even for a show horse. Read More

While no one can deny the benefit of having a sales system, but no matter which system you use, in the end if you don't execute, it has little value. Nothing beat proper and consistent execution, the last word in sales. Read More

You’re not looking for a fair fight at the boardroom table. You are looking to stack the deck so heavily in your favor that it’s not a fair contest. Read More