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Retailers know that it’s not enough just to throw up a banner or sign to advertise a great in-store special. You also have to pick the materials that sync with the marketing medium. This is why it is critical to know your options when buying signs and displays. Read More

As you prepare your tax return form this year, it helps to consider how you can make the process a little easier – and make sure your tax return is accurate. Here are some helpful tips for preparing your taxes Read More

Fortunately, there are simpler ways to harness the power of social media to inspire innovation in your company. In fact, with a few tweaks, many of the social media tools and steps that are probably already part of your typical business day can provide a raft of new insights into ways your company Read More

Quick Response (QR) codes are not new. These are the digital squares that are found nearly everywhere. Users scan the code with their smartphones in order to visit a website that contains exclusive information. What retailers are now discovering is that QR codes can be used to enhance the in-store Read More

One of the ways to improve your writing, and to establish yourself as an expert, is to write what you know. Writing what you know can be a great way to get started, as well as a solid way to showcase your expertise and find a niche that you can really gain a reputation in. Read More

Consumers are looking more and more to independent sources, like online reviews and expert bloggers, for advice on what products and brands to chose with their increasingly limited budgets. The premise being that they see advertising as making overblown and exaggerated claims. Read More

You are a retailer who knows you need signage to generate awareness and sales for your store. You’ve gone to a store sign manufacturer and have selected your design and are ready to order. But wait! Did you know there is still more that needs to be done after you’ve identified the sign and design y Read More

If you are planning to build up your brand, there are lot of ways to do that, but recently Pinterest has come up with great idea of building brand instantly. If you are not listed on Pinterest then you are missing something along with the growing potential customers and clients out there. Building Read More

Google+ is the latest platform to hit the social networking ecosphere. The online tool has more than 90 million users and is growing every day, especially among businesses that are realizing its potential. According toPC World’s Business Center, Google+ has been optimized for business since its inc Read More

If you’re considering starting a business, you might be trying to decide between starting one from scratch or buying an existing business. Each has its own benefits. Read More