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Nearly every business engages in some form of email marketing as a way to reach customers and prospects. Lets take a look at Emma and MailJet, two companies that are gaining attention from businesses worldwide. Read More

Twitter — the social media giant that lets you market to your audience in 140 characters or less — now boasts more than 127 million active users. More and more businesses and retail stores are actively tweeting to build online reputations. How can you use Twitter to improve your business? Here are Read More

One of the best ways to capture shoppers attention is through in-store displays. These visual marketing tools include the products you are trying to sell along with signage and display information. The goal of in-store displays is to get people interested enough to buy your featured products. Are y Read More

You already know you need store signage for your retail store. But where do you begin? You start by deciding which substrate – or material – to select for your sign. Do you need to see the options visually? Take a look at the video and Scott will demonostrate each material and tell you about the ad Read More

If you have a brick-and-mortar retail business, you want to show up in these results. In the next couple of blog posts I’ll show you how to search engine optimize your website for local searches. Read More

By Caron Beesley. Entrepreneur and founder of The Body Shop Anita Roddick once said: “Nobody talks about entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.” The first few years of small business ownership are undoubtedly the toughest. So, what strategie Read More

There’s a lot of buzz being generated about which email marketing services is the best to use. The two services gaining quite a bit of attention are Constant Contact and MailChimp. Let’s take a look at the two systems with the goal of helping you decide which program will work for your needs. Read More

By now you have probably visited several company Facebook pages and noticed the new timeline format. (March 30 was the mandatory “switch-over” day for business pages.) Many users love the new format while others are having a hard time keeping up with the changes. So why did Facebook make the chang Read More

It’s not easy being small. But it often has its advantages, especially when it comes to entrepreneurship and business. Many entrepreneurs these days are thinking about whether to stay a small business or expand. There are certainly advantages (and disadvantages) to both. On his blog recently, Seth Read More

Have you filed your 2011 taxes yet? April 17 is not far away. For all you small business owners still looking for deductions and credits, here are great tips and often overlooked expenses that you can use to ease the pain of filing business taxes. Read More