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As a retailer and business owner, you spend a lot of time developing your product line, attending to every detail, and designing each piece for functionality and beauty. Communicating all of your hard work often comes down to a single photo on your product page, and this can mean the difference bet Read More

It’s no surprise that inventory is one of the top expenses for a small business. Your aim is to have exactly what people want and need the moment they walk in your store. However excess inventory can mean the difference between a profitable business and one that shuts its doors. If you are lucky an Read More

One of the most commonly used tools by businesses is email marketing. And while social media and text messaging are becoming popular methods for reaching customers, email is certainly alive and well as a messaging technique. Let’s take a look at AWeber, an email program that is quickly gaining buzz Read More

Summer is here. While the kids are out of school, swimming in a refreshing pool and sipping icy drinks may be the only things your customers want to think about. So how do you – as a retailer or small business owner – compete with sandy beaches and looming vacations? If you can’t beat them, join t Read More

By learning simple ways to reuse your blog content, you'll generate even more content and traffic back to your website. Don't let all your good content go to waste! Here are 5 easy ways to reuse your blog content.
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Finding money for a small business can be difficult right now, with the economy struggling, and many banks reluctant to take a chance on small businesses. If you are looking for sources of income for your small business, here’s where to start. Read More

As a small business owner or entrepreneur, you want to identify yourself in a creative way while distinguishing your business from competition. As you start designing a website, business cards and marketing collateral, it is easy to get caught up in the elements of branding rather than the brand me Read More

What are you doing to retain your customers and keep them happy? It costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one, according to Inc. In addition, current customers spend 67% more than new ones. One of the best ways to keep customers coming Read More

Have you ever attended a networking event, excited at the prospect of meeting new and interesting people……and left the event with a headache and a hand full of brochures for exotic Acai Berry drinks and other useless marketing junk? Did you feel like you just wasted your time? Read More

Faced with a plunging stock price and critics on every side, Facebook could be headed for a slide ... and Google+ is primed to pick up the slack. Read More