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If you are a successful business owner, undoubtedly there will come a time when you will grow to a point that you have to start making some very important 'customer' interaction decisions. Your time will be highly taxed, you'll wake up to 100's of customer emails daily, you're ability to provide the same personal customer conversations and service will seem impossible. You will face what seems to Read More

You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/servic Read More

There are three types of business owners in the world, doers, thinkers and whiners. Which type are you? Read More

Fancy campaigns, creative promotions, on and off line strategies.....sometimes you can become so wrapped up in the technicalities of it all you lose sight of the basics. In the end, the most amazing and innovative marketing campaign will fall short if it isn't backed up with the following three relationship cornerstones: Read More

Sock it to me, sock it to me, sock it to me....

Respect is something that seems to often be fleeting in today's society. In some environments it has become so absent from everyday life that many no longer expect it. Not only is this sad, it forces us to live in defensive mode constantly. Perhaps it is a result of us dealing with machines so often, we forget that human beings have feelings and Read More

Last week I wrote about the development of FourSquare Day and why it was an opportunity waiting to happen for your business. Today, I'm proud to announce that this little idea that started in the creative mind of Dr. Nate Bonilla-Warford (Optometrist and Social Media Superhero) has become an international epidemic. FourSquare has proclaimed April 16th as the Official FourSquare Day and people aro Read More

ah....the simple days....when your idea of a good ROI was exchanging a bag of carrots for a peanut butter sandwich at lunch time! Little did we know at the time, our Kindergarten experiences were help building the foundation for successful business ownership down the line. Here are a few of the many lessons we learned in those years, just in case you forgot. Read More

There is a movement underfoot to make April 16th FourSquare day...why you may ask...well for the non-nerds among you 4/16 is four and four squared. Read More

One of the biggest sources of confusion small business owners face when deciding on a marketing strategy is navigating through all the outreach opportunities available and choosing the one that is right for them and their particular business. Especially now with the onslaught of social media and the bonanza of opportunities which it brings Read More

I come from a political background and am often asked how I made the transition from politics to small business consulting? As Thomas Mann wisely said "Everything is politics" and throughout my career, I have continued to discover the extreme truth in that statement. Read More