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Marketers know the power of moms – Robin Neifeld of Clickz reports that moms account for 80% of consumer purchases and nearly $1.6 million in annual spending. And one of the best places to find moms is through blogs. But don’t underestimate this group of women – it’s one of the most sophisticated and particular segments of online media. Pitch them well and you could have a friend for life. But if you screw up – well let’s just say they’re VERY well connected.


Luckily, we were able to get some advice on this topic from one of the most well known women in the genre – Lian Dolan is the youngest of the famed Satellite Sisters Read More

The challenges of raising investment capital for your business and how to best prepare for an investor have been well documented by many industry experts. Darrin Redus of JumpStart has witnessed scores of presentations over the years and has found that many entrepreneurs routinely miss a few key areas. He provides his suggestions that should help Read More

The world's population is "greying!"

Seniors now represent the fastest growing demographic. People are living longer and spending more on goods and services.

Is your 21st Century business prepared to do business with Granny and Pappy Read More

Project management could learn from nature. When you watch it, everything seems so, well... , efficient! Don't you wish all your projects could run this smoothly Read More

What is this list?  195 (and growing) Tools and Solutions to help you measure and analyze your Social Media efforts.
Special thanks to  Infusionsoft (Email Marketing 2.0 experts) for generously supporting our work to help other small and midsize businesses. 

I normally don't post my own links, but this list has gotten so much attention I couldn't help sharing it. Read More

The purpose of the executive summary is to entice the reader to review, the entire business plan. The executive summary is not a mini version of the entire business plan. Keep it brief. It should be viewed as a marketing tool, a very important marketing tool Read More

BP gas station owners are turning towards marketing to help commuters better understand that their money isn't going towards the large oil company responsible for the Deepwater Horizon oil spill. Gas station marketing has always been a strategy filled with opportunity because there are so many independently owned units Read More

Great minds congregate at BizSugar, the premiere business Social Media site!

Contributors and staff alike have so many stories to tell and so much wisdom and advice to impart!

Could a BizSugar book ever be a possibility Read More

Are you using LinkedIn? It still surprises me when I hear people say they haven't opened an account on what I consider to be an essential tool for business. Read this post to discover some fun facts and essential ways LinkedIn improves my business. If you're still not convinced? Have a read and discover what makes LinkedIn different from the other social networking tool Read More

A great story I found on FoxSmallBusinessCenter.com

Verizon Wireless and the Verizon Foundation, in conjunction with the New York State Office for the Prevention of Domestic Violence (OPDV), today announced the launch of the Verizon Domestic Violence Entrepreneurship Grant Program, which will provide grants to domestic violence survivors to help them successfully develop small businesses Read More