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Here's a GREAT questionnaire I developed to find out why! It allows you to obtain feedback, improve your business marketing and get your foot through the proverbial door! Give it a try Read More

These Facebook specific rules address photos, tagging, and all those applications.

When you first got to college, social media was probably about sending party invites, posting pictures of your new friends, complaining about tests, meeting dates, and keeping in touch with family back home. Now that you’re getting ready to leave school behind, you will need to reconfigure your social media activity so that future employers and contacts respect you. Here are 50 social media etiquette rules to remember Read More

Raising venture capital may not be something every small business owner or entrepreneur would consider. But for those who need financing for their next venture, this article from the Wall Street Journal can serve as a partial check list to prepare for the process of seeking VC investment. Not surprisingly, perhaps, is the need to target the right VC to approach with your idea Read More

On the heels of Yoni's post on marketing and advertising blunders, I found this UNBELIEVEABLE item. It's almost too CRAZY to believe!

Let's call it "How to Do Irrepairable P.R. Damage to Your Company With Assinine and Idiotic Marketing Decisions! Read More

So when you have to make difficult employee decisions, remember that in the long run, you’re doing everyone—your employees and your customers—a favor. Everyone deserves to have a job that showcases their particular abilities, and sometimes you may find yourself in the position of shepherd . . . guiding people to their right spot Read More

In yesterday's blog, we covered the ways weak international business writing can destroy your brand. Now, here's a look at what can make your international communication weak along with ideas for how to strengthen it. (I get up on my soapbox for one thing in particular. Read More

A slideshow for your viewing pleasure: some of the funniest, freakiest, most bizarre and most offensive advertisements in business history Read More

A few statistics on the role of telephones in customer relations, what we do right, and where we fail Read More

Did you know that you can get your events listed on Craig’s List and promote them to the world? Here are the 8 steps that you can take to get your event listed on Craig’s List. Read More

Highly visible translation mistakes can devastate an international marketing campaign. What you don’t often hear about are the less visible writing mistakes that can slowly bleed your company dry. The ones that aren’t plastered all over billboards and magazine ads, but handed directly to individual clients in letters, proposals, emails, etc. Although not as visible as public marketing messages, writing mistakes in your international business communication are just as toxic to your brand. Here's why .. Read More