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It's a new start and that's the beauty of the first few weeks in January. They are a time when you can swear off the mistakes of last year and choose to do things differently. It also presents a big opportunity for marketing. Here are three ways that you could use "resolution marketing" to position and promote your brand in the new year: Read More

Current Economic Policy Fails to Recognize that Main Street is Key to Recovery The mountains of money being given to banks, automobile companies, and so forth will not get this economy moving. It will be the entrepreneurs... Read More

Now more than ever you have to focus, improve, and possibly even change what you do to attain, retain and maintain customers. Consider the following ten-steps to make your business recession proof. Read More

What the heck, the phone's not ringing like it was this time last year, something must be up. In good times it's easy to get lazy and one of the first things to go is that genuine, I really appreciate your business and want to see how I can make your life better, approach to serving customers... Read More

You don't need a huge budget to discover the power of social media for your small business. Here's a plan that shows you how you can get started with a few hours per week of your time, a one-time investment of $300 and $15.00 month. Then judge the results for yourself. Read More

Success comes in clusters of talent, resources, ideas. Here's a brief profile of one small town and how they clustered 3 of the worlds largest manufacturers, competing in the same industry, to create thousands of local jobs. Can your community do the same? Is your company standing in the way? Read More

Freaking Chris Brogan is being brilliant and making me think again. Sigh. He's got a post up today that talks about defining your goals in three words. What I love is that his words aren't completely concrete. They're interpreted completely based on circumstance, and I've no doubt they'll evolve as his work does this year. Read More

The recession is bad for most BtoB businesses, however some industries will prosper thanks to the recession: Yin Yang. These are the industries you should favor to sell to.Yin Yang. If you can generate leads from these recession proof industries, it is more likely to close sales and to have customers that actually will pay your invoices. Read More

I started my first blog back in 2006 about two and half years ago from now.The blog was about 'Tourist places in India".This was followed by two other blogs, one on 'Medical studies' and another one on 'Hill-stations in India". Although I have abandoned these blogs now but I learnt a lot from them.Particularly the first one.One thing that wa Read More

The economy, unemployment, companies folding, people losing their homes--2008 has left consumers wary of businesses. And that lack of consumer confidence requires straightforward, honest advertising messages to regain marketplace security. In 2009, perhaps more than ever, the words you use in your copywriting can determine whether you make a sale Read More