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Internet access by smartphone is about to explode. 83% of the market has yet to purchase a smartphone, but that is all about to change. Will your customers change platforms? Read this. Read More

Here are 10 businesses with potential for growth in 2010 that require little or no money to start. In many cases they can be run out of a home office. Most require minimal equipment beyond a computer, phone, printer, a few tools, and perhaps your car or truck. You won't need advanced degrees or highly specialized training beyond what you may already have or can learn on the job. They include... Read More

These five year-end small business tax tips from Darrell Zahorsky, About.com small business guide, include some suggestions that are obvious and some you may not have heard of before. But all are great food for thought when considering the possibilities in filling out your small business taxes. Consider the list to determine which suggestions if any apply to your small business. Read More

Changing the look and feel of your brand can be a good idea to grow your business. These changes often involve updates or alterations to the actual product or service offering such as adding new features or attributes. Before you make changes to your brand get your customers involved. Read More

Few businesses do well without a multi-tiered marketing and advertising plan, and one good tool for your small business arsenal that combines elements of both is direct mail.

This tried-and-true technique, in which a business owner sends a message or an offer directly to a customer or prospective client via mail, can help boost sales or move a product. Read More

They employ a sales force with little or no experience and still manage to move a startling 200 million unites a year of a product not available in stores during the Spring season exclusively with an estimated annual revenue of $700 million a year. Yea, we're talking about the Girl Scouts and why wouldn't we want to get inside such an efficient and profitable sales operation? Here's an overview f Read More

You've decided to take the plunge and open a franchise. You've done your due diligence, secured your financing and have your opening date in sight but the hard work is far from finished. Now come the tasks of hiring, scheduling, managing, attracting and retaining customers while sticking to your franchisor's proven business model. Read More

For B2Bs, mobile's arrival means their marketing must also change if they want to maintain a presence in the media where their audiences have already migrated. On that imperative, here are five reasons why mobile marketing is prime for B2Bs, along with five key questions that B2B marketers should be asking themselves. Read More

If you are supervising or managing employees and you want to know if they are sure about how to complete their latest assignment. How do you go about finding out? When we want to get our message through, how do we talk to our employees? Are we doing a good job at communicating with each other? Here are some suggestions on effective employee communication: Read More

Integrated Marketing Communications is the overarching term used to describe all of the different ways you communicate with your community. Read More