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As we approach the end of another year, it's only natural to do a little navel-gazing and ponder the lessons of the previous 12 months, especially the missteps, the over- and under-estimations, the coulda-woulda-shouldas. These are the top 3 social media mistakes that I made in 2011 ... and the les Read More

Using the Keyword Tool From Google For Blog Posts will give you a great way to find topics for blog posts. Here is how to use the Keyword Tool From Google when you are looking for blog topics. Read More

Be sure to address these three considerations before launching your first small business website. Your approach will have a direct impact on success. Read More

I'm very happy to share my interview with Deanna of Apples and Oranges, a screenprinter and designer who infuses all of her work with cheerful colors. Read More

Anna Stork and Andrea Sreshta were second-year students at the Columbia Graduate School of Architecture in January of 2010 when a powerful earthquake killed 230,000 people in Haiti, injured more than 300,000 and displaced over 1.5 million. Their startup, LuminAid, was born shortly thereafter. Read More

I examined the controversial topic of social media ROI in depth in a series of articles in 2009. (See “Social Media’s Elusive ROI”). Two years later, social media ROI is still a nagging and hotly contested issue.

Olivier Blanchard has noticed this too, and is extremely frustrated, writing in a Read More

New Years has always been a time of reflection, but more importantly a time to make positive changes for the future. While the majority of Americans will make resolutions that they can’t keep –vowing to get into shape, lose unwanted pounds or quit smoking. Read More

When I open my Facebook profile, the right hand side always has ads that are related to my "Likes". This type of marketing is known as behavioral targeting and has already started to sweep the nation. Read More

I've just finished writing my first-ever, "Top Franchise" list, and it's a doozy. Instead of choosing a random number like 500, or even 100, I've chosen to use a number that most small business owners are familiar with.I'm kidding. Check out the list... Read More

Don't make the same mistakes these politicians made! Make it EASY for your potential customers to "vote" for (aka choose) your small business... Read More