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After you’ve received your umpteenth startup t-shirt and your 18th fancy pen from a big company, you start to realize that free swag doesn’t always equal desirable or useful stuff. And from a marketing perspective, swag doesn’t always set you apart from the crowd and help you get attention – it oft Read More

When you communicate online, you must remember that you lose all non-verbal clues. Make sure to explain yourself and use these tips to communicate effectively online. Read More

Today I had a great phone conversation via Skype with Lisa Bruckner, CEO of Hendricks Park. As a chile-head, Lisa's post, How to correctly pronounce 'wasabi', piqued my interest: ... How do you buy matching clothes? Are you "dressed for success"? Read More

Ever feel like your small business could never really make it big? Then check out this awesome slide show of the businesses handling the royal wedding today. By the way, this event puts these businesses on the global stage. Huge earnings and huge publicity. Win-win. Go small business! Read More

Yep, I decided to share this post on small business niche marketing because there's a royal wedding today. But even though the regal festivities may have been the inspiration, this article is an excellent look at how small businesses can flourish by focusing on their industry and never relenting. Read More

I feel so lucky to be able to write this guest post for Ana, and for you – the readers of Traffic Generation Cafe. That might sound corny, but I really mean it. I’ve been following this blog for awhile,and the conversations that happen in the comments here are worth millions to those who can pay at Read More

Interview with Chaz Dean, celebrity hair stylist and creator of WEN Hair & Body Care, on how he built his brand and business. Read More

Read about five of the most common online marketing myths and why you shouldn't believe them...A lot of small business owners get confused by the wealth of information about online marketing. Make sure you don't put faith in these popular misconceptions. Read More

Like our readers, we keep our eyes open for business insight on the web. We came across John Warrillow, a writer for the Globe and Mail. He comes with the credentials of a newspaper writer – published author, successful businessman. It’s quite shocking to read his blog. Each post contains a stateme Read More

Business building is about relationship building. In order to get and keep customers, you must be able to build some kind of relationship with them. After all, you want to be different than the 100's or 1000's of others all selling the same product or service. Once you open up the door to relations Read More