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Whether you realize it or not, many of your potential clients are Googling you. In case you don’t know, that means they are searching your name on the Internet to find out who you are within your industry and the more professionally placed content they find when Googling you, the better Read More

I am a Biz Sugar "Groupie". Like others I come every day looking for tips and advice for my small business. And to VOTE! What does it take for YOU to get MY vote? You might just be SURPRISED Read More

Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Despite this mentality, albeit dwindling, deep links can actually be really good for a website. Here’s a list of five benefits provided to a website by deep inbound links Read More

A couple of weeks ago I admitted in a post that I don't see the value of location-based social media. There were some great comments posted on this blog and in LinkedIn discussion posts. Some had examples of effective location-based marketing campaigns (like Starbucks discounts given to Foursquare "mayors"). Many others recognized that while there may not be apparent marketing benefits yet, location-based media is fun and therefore relevant.

It looks like Yahoo! agrees that location-based media has great potential.. Read More

Have you noticed how expensive viral marketing seems to be getting these days? About 6% of marketers’ digital budget is invested into viral campaigns. To be honest, I feel that this sum is ridiculous; given that it’s not a sure-fire way that the campaigns will takeoff successfully. Read More

Whilst communication is key for success as it always has been, it is not the only area that you need to consider when marketing your brand. To market your brand effectively there are a number of elements. If you get them wrong then no amount of excellent communication will result in success.
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Very inspiring examples for small biz owners to study. Cool.

The official agenda at National Small Business Week is now over. And the winners are ... Waymon Armstrong, of Engineering & Computer Simulations Inc. Read More

John Jantsch speaks of people not talking about boring companies. The marketing message and the way it is conveyed is vital for business owners to get right. Are you boring Read More

So we asked everyone, "Do You Need to Be Sexy/Boring For Business Success?" We bounced around ways to describe what "sexy" or "boring" mean. These tweets led people to start to fine tune what exactly is "sexy" and "boring" in marketing. This led to a discussion about tactics and.. Read More

Learn how to enhance your Facebook page engagement with Twitter Favorites, even doing it selectively (selective tweets) Read More