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This is absolutely true. Melinda Emerson sparks a fire here by reminding you to get back to the basics, examine your own life, and then get your business in gear or started.

From her piece: Believe it or not, your life plan should come before your business plan. You don't want to risk starting a business that might not be a good fit for you and your family. Read More

A transparent look at why banner ads don't work and why content sponsorships and advertising are becoming more and more effective. An inside look of how The Rise To The Top does sponsorships. Read More

Writing a great press release quote doesn’t have to be painful, though. In fact, I think it’s one of the most important elements of the press release. It’s also a big reason why we spend time going over the important elements of a press release in the all-important PR Toolkit for small business. Read More

Find out how the Social Media Success Summit 2010 can help your social media marketing success and what social media tactics you can learn at this virtual event. Read More

Should link builders pursue nofollow links? We say yes, absolutely, but with two qualifications: the nofollowed links must have contextual relevance to your URL Read More

A decade ago, I started Joel on Software, a blog that put my company on the map. But as the business matures, I've come to realize that blogging is holding me back. Read More

If you think we could use a few more jobs in the U.S. right about now, you should know about the Startup Visa, an idea that has been gaining momentum in the blogosphere since last spring. Last month, Senators John Kerry and Richard Lugar introduced a bill that would create a new class of visa for foreign-born entrepreneurs who start companies (and attract funding for them) here. Read More

Even if you change nothing about the sales process (which I very much doubt), it is necessary from time to time to review your sales process, to take an inventory of what is working and what isn’t, and make adjustments and improvements. Give your sales process an expiration date. Read More

Each Saturday, we’ll Hit the Links.

As your Marketing Caddy, I’ll share with you some of the best “Holes” I discovered during the past week stumbling around the “InterWebs” to help you Build Your Business Online.

Enjoy your Round! Read More

Not every business expert opposes the health care bill that could be passed by the U.S. House as early as Sunday. In this link from the Center for American Progress Action Fund is a letter signed by economists and other supporters spelling out the plan's benefits. Though the benefits for small business aren't really mentioned. What's your opinion? Will the proposed health care bill help or hurt U Read More