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Do you use thumbnails to generate reader interest for your white papers?

If you don't you're missing out on an inexpensive and powerful way to market your content. By leveraging the front cover design of your white paper, and producing a small thumbnail from that front cover, you can use it in a wide variety of ways that will create greater reader interest for your white paper. The use of thu Read More

Winning in sales (or anything) requires that you compete. But first you must compete against the personal obstacles and roadblocks that prevent your success. Then, you have to play the zero sum game like losing has consequences, bringing you’re A-game to every contest. Read More

The Small Business Administration (SBA), Office of Advocacy, just reported that the U.S. economy rebounded in the fourth quarter, with real GDP growing by an annualized 5.7 percent. Meanwhile, unemployment remained high, and small business owners and the public were cautiously optimistic. Read More

In the future everybody will be world famous for fifteen minutes. Does that phrase sound familiar? The above is a well-known phrase coined by Andy Warhol. It is an expression which refers to the fleeting condition of celebrity status that grabs into an object of media attention, which then passes to some new object as soon as people’s attention spans are exhausted. The term is often used in refer Read More

key message:take your business to the local mom and pop business first

The dream of owning a successful small business is still alive in America and remains an essential part of our national self-image. But along the main streets and rural byways of the country today, in place of countless small businesses supporting millions of families in tens of thousands of communities, the banners of a fe Read More

In sales, if you are responding to an RFP, unless you have influenced the RFP, then you are more than likely wasting your time. Read More

If your small business is seeking to advertising online, be sure to consider these important tips for success. Web marketing expert Kim T. Gordon insists advertising on the Internet is not much different than advertising anywhere else once you consider a few simple concepts. Kim lays them out in this informative post at Entrepreneur.com. Read More

Visual images in presentations, whether for business or for other social events, are idea enhancers. Keep in mind that audience members are still listening to what is being said while the graphics are shown. Why is this an effective approach to present products or ideas? The “double message” reinforces the memory process. Read More

The Obama administration's February 2009 economic stimulus legislation has increased the employee benefits costs for businesses that are now expected to foot a larger portion of the bill for employees who no longer work for them due to layoffs. According to Entrepreneur.com, federally mandated health care coverage for laid-off employees through the Consolidated Omnibus Budget Reconciliation Act o Read More

The importance of a good employee benefits plan for your small business goes beyond being a good recruitment and retention tool though those certainly are two key reasons you should have a competitive plan in place. This post from Small Business Notes can help get your business focused on the importance of developing a good plan if you haven't got one already and give you some pointers about what Read More