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Want to know what's being said about you or your company online? Then read this article for helpful tips & links. It also has useful suggestions for managing your limited time spent online, and for developing an audience. Read More

At the end of 2009, Twitter now has over 75 million user accounts registered. Wikipedia describes Twitter as a free social networking and microblogging service that enables it users to send and read messages known as tweets. It was first launched on March 21, 2006 at 9:50 PM Pacific Standard Time (PST): “just setting up my twttr”. Read More

Using Twitter to extend your reach and get the word out about your business offering. Also a listing of 3 services that can help you. 2 services to grow your followers and one to shorten URL’s to give you added real estate. Read More

Salespeople sell change. They sell a future result, a better outcome. But creating the vision of a better future outcome is only where the sale begins. Successful salespeople know that that change needs their time, their attention, and their resourcefulness as a salesperson—and as a businessperson—to be achieved. They lead and manage the change that they sell. Read More

George Cloutier, founder of American Management Services, offers some advice for management of small to medium sized business you may or may not agree with in this conversation from The New York Times small business section. Is micromanagement a virtue? Are family employees really a bad idea? Should fear really be a management tool? (Your main one?) Are businesses that have failed due to the econ Read More

In marketing, marketers do as much as possible to get people talking about a particular brand. In this day and age, there’s a trend where most will gravitate towards social networking platforms. Even though it’s still under the category of New Media, most people tend to overlook the other platforms encompassed under the term New Media; online forums for example.
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Robb Mandelbaum, in his You're the Boss column in the small business section of the New York Times, reports trouble for small business legislation in Congress as support for hiring and investing incentives and to spur small business lending face some resistance. Both are key components of the Obama Administration's plan to bolster small business, but whether these measures can make it through the Read More

What is an entry point in a white paper?

An entry point is the point at which the reader first enters and begins to read the primary white paper content. By increasing the number of 'entry points' into your white paper, you can increase the number of opportunities to engage a busy reader, especially those that have a short attention span.

This blog post will provide you with several tips o Read More

Lawsuits are expensive, time-consuming, and can considerably hinder a small business. Detailed, well-drafted, and skillfully negotiated contracts are worth the Read More

If you’ve already got a customer list for doing research, doesn’t it stand to reason that you would use that list for more than just asking questions and collecting feedback? Read More