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Great salespeople have the ability to negotiate. They see every advance in the sales process as an opportunity to negotiate in good faith, creating value for their company and their client company at each and every stage. They build trust within their client’s company, negotiating changes and modifications within the buying team to ensure that value is created for all of their stakeholders. They Read More

Social media monitoring software immediately returns efficiency to your day by consolidating your monitoring destinations. However, as is the case with any great data collection, it simply generates more questions. One of those questions most recently top of mind with our clients is: Who, in all the chatter, is influential?

Here are some of the ways we look at mapping influence. Read More

The NYTimes reports some findings from detailed research on the most shared articles from their site. It includes some really interesting findings on the type of content most likely to be shared and might be useful informing social media strategy. Read More

Twitter is growing at almost 1,900%! So use it to enhance your business perspective. The twitter rules that businesses must know. Read More

The general consensus for most businesses is to go online to spread their name; what we call buzz. The buzz around brands on the news, tweets, blogs and other social media platforms that spreads through product launches and PR campaigns, are as valuable as traditional ad campaigns. However, buzz isn’t technically easy to quantify. Read More

How an argument over Twitter showed me a thing or two about ethics. In particular, whether it's more important to write interesting material that attracts readers - or to give them the very best advice. Read More

I have been a Facebook enthusiast for about 2 years now and was really happy with my growing legion of friends. I was well on my way to having over 4000 friends Read More

Storytelling is the ability to create a compelling vision of the future. Great salespeople include in their stories the challenges and the obstacles that will need to be overcome in order to create that future. They write the future positive outcomes with their clients as both characters and as coauthors. Read More

Looking at the benefits of purely text-based chat, like IRC, as well as the effects of enforced limits by Twitter and SMS. Read More

Marketing and PR budgets are usually the first to go when the economy turns sour, yet statistics show that those who cut budgets will suffer lower returns not only during the time they quit marketing, but will also have difficulty raising their net income in the years following the recession. There are several reasons why it's important to not cut your marketing budget. Read More