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Tweet plans help businesses to brand their Twitter presence with keywords for stronger social media marketing. Read More

How to increase the chances of your introduction or prospecting letter getting opened. Along with one other piece of information to further your chances of getting your introduction letter open. Read More

Is what you doing right now something the world can't live without?  Are you the difference between success and failure?  Are you indispensable? Read More

Oskar Schindler, businessman and human-being, rescued thousands from certain death. Bill Gates gives billions for third-world health, Oprah builds a school for disadvantaged students in South Africa and Brad Pitt helps rebuild hurricane-ravaged New Orleans. Yet when businesspeople stand up to make a difference, critics pundits and detractors always question their motives, reasons and agendas. In Read More

The first 100 days in a new role are important for many reasons, they are periods of great opportunity but also risk, actions or decisions taken in this period can have far reaching consequences, they establish a foundation or momentum for the new leader and lastly they are not once offs i.e. most of us will make multiple transitions in our careers. Read More

These days many people talk about the power of having free content to give away as part of your marketing tactics. These as well as bonus offers and samples have been used for decades by successful businesses. Before you decide to use these marketing tactics, consider these three questions to make sure the offers are beneficial for your business and your customers:

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With any social media marketing effort the most crucial element is the planning stage. All too often, the failures of social media marketing are not so much failures of the medium or the efforts that go into execution, but rather, they generally consist of a lack of proper planning or a disconnection between your client’s true goals, the target audience and the plan that is acted upon. Read More

Most entrepreneurs do extensive planning and research before starting a business. But, after they get everything up and running, they tend to fall back into a natural bias for action mode. Once your business has been launched, it doesn’t mean your days as a strategist are finished. In fact, they are just beginning. Read More

As small business owners we know we have to take charge of our own future when it comes to planning and operating our businesses. But now, more than ever before, we also have to have the same attitude with regard to public policy. Read More

Austrian Michael Breidenbruecker had the same idea in his head for nearly 10 years: Create a software application that provided a personal soundtrack to your mood, movement and speech. His app would be reactive, using pre-programmed electronic music that would change according to sensory input. Read More