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It’s one thing to be an entrepreneur trying desperately to make it in such a competitive environment. But what if, in addition to your entrepreneurial duties of running your own small business, you were also training for the upcoming Winter Olympic Games in Vancouver? Read More

What’s your story? Do you have one? Is it consistent and relevant? Without having a strong consistent brand/story developed for your organization all of your other marketing campaigns will fall short. Many organizations become so excited about launching new and exciting marketing strategies they overlook the importance of building this important foundation first. Read More

When your client asks for something of you when it relates to a sales, make sure that you get something in return. Read More

When asked, most accountants, attorneys, and other professionals tell me that the primary way they acquire new clients is through word or mouth or referrals – no surprise there. What does surprise me is how often these same folks tell... Read More

In his book, The Seven Habits of Highly Effective People, Dr. Stephen Covey recounts a conversation with a man who hated attending out-of-town training events. The man explained that his wife calls and hounds him on every detail of the day, whom he dines with, etc., and that he felt imprisoned by it. Read More

Last week I came across a number of articles on BizSugar that highlighted the differences with international business. Here they are with some of the thoughts they inspired. Read More

This is the time of year when most small business owners focus on preparing their income tax. Some of the rules have changed since filing last and there are certain things you might want to consider before approaching your tax preparer. Read More

Success in sales is dependent upon your ability to differentiate your product or service in a crowded field. More important still is your ability to differentiate yourself as a salesperson. This is accomplished first by possessing and developing the ten foundational success skills, and then by developing your own personal brand. Read More

Today’s podcast is an interview with Larry Chang author of What They Don’t Teach You At Stanford Business School. Larry is also a seriously Sociable! guy and can be found organizing after parties at some of the biggest social media and cultural events from South by South West to conferences at major universities across North America. In fact Larry may be the 3rd best party guy and networker I hav Read More

Interested in a new way to generate leads with white papers? Consider the "video" white paper. For companies that employ them, this novel approach to white paper marketing can generate a substantial number of incremental leads for the cost of about two standard white papers.

This post will show you how one company substantially increased the number of downloads for their white papers and incr Read More