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According to experts at gather.com, email marketing services take the lead in terms of cost-effectiveness. It's easy to understand why. To start, digital campaigns can reach people around the world for one low cost while direct mail campaigns require postage. Then, the funds saved on printing and paper might be too significant to ignore. Read More

Launching a business in only three weeks may seem a little crazy. If that's the case, Tim Berry is very, very crazy. At today's Growth 2.0 Conference in Miami Beach, Berry presented his case that budding entrepreneurs don't need years to start a business. Read More

The increasing noise in social media is getting louder and as that happens the value of the information decreases. What are some things we can do to filter out the noise and reap the benefits? Read More

Some clients just keep asking for a little more: a four page website design can turn into a design plus copy or even a design plus copy plus marketing. It often happens just a little request at a time, as the scope of the project creeps ever larger. Scope creep isn’t always an entirely bad thing, of course. As long as your clients are willing to pay for the work that goes along with a bigger proj Read More

Yesterday I talked about how email often runs my life and drives every moment of my day. Now we are onto the ultimate of time wasters: Facebook! I manage multiple Facebook accounts for clients, my own, and my personal stuff.... Read More

What if you could finish a negotiation with a win-win solution? If you start with the goal of a mutually beneficial solution in mind and use an approach meant to get you to that point, it is possible for a negotiation to end with both parties happy. Read More

When you’re a one-guy or gal operation, you aren’t often in a position to hire a fact-checker, especially if blogging is just one part of your overall marketing strategy. But at least some fact checking is necessary for ensuring that you turn out reputable posts. Read More

Learn a few ways to use twitter lists to maximize your business's marketing strategies Read More

I pay special attention to the way people think and behave. It gives me a “real life” perspective and an insight on new ways to keep getting better. In observing the Saints on their road to a championship, there are 3 quick tips that I will always remember about this team... Read More

New logo design and race report for the Mid Winter 10 Mile Classic road race in Cape Elizabeth, Maine. Read More