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A series of lessons learned for entrepreneurs and small business owners on how to tap into video to get major media coverage. Read More

I’m sure almost everyone on Twitter have come across user accounts with “get more followers here” spamming you mindlessly; well I did and still am getting so. Read More

Are you organizationally blessed? Then strategic planning is just an exercise in organization for you. What if you are one of the millions of business people who are disorganized, unstructured and pay little attention to details? Here's strategic planning for the rest of us. Simple, effective and doable! Read More

Most tax professionals rely on word-of-mouth, or referrals to grow their business. A good network of referral partners is like having a volunteer sales force. People love to give referrals, but it is important to make it easy for them... Read More

The wagon wheel of social media is ever increasing and moving at a jet speed influencing our lives and behavior and opinions! Read More

Negotiation is not a business tactic that everyone is going to be comfortable with. Reasons vary: It can be intimidating to tell a client or a vendor something that he doesn't want to hear. It can be a matter of cultural comfort zones — while some cultures encourage negotiations, others view the negotiation process as not much better than an argument. To be a successful business owner, however, i Read More

The Revolution has begun. Cloud Computing is set to take the SME market by storm in 2010. With 4 firms a day going out of business, businesses are realizing that in order to stay afloat and remain competitive they need to adapt and cut costs. Read More

Want to see how you can reduce the price of your product or service and get paid the original price?

Get creative in looking for ways that your clients can buy your offerings.
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This article is on Popular Science's development of a digital magazine. A digital magazine will change the landscape for advertising -- marketers will be able to offer ads with further product details than a paper ad, while readers will be able to buy content by the article as well as a whole issue. Read More

This is a new field undertaken by marketers and advertisers that studies consumers’ sensorimotor, cognitive and affective response to marketing stimuli. Read More