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It's time to stop playing defense. To survive a brutal economy like this one, you need to spend at least as much time building your business as you do cutting costs. That means going on the offensive. Read More

According to a report from eMarketer, marketers will spend more than $2 billion this year on social media marketing campaigns. But it may be surprising news for small business owners that direct mail campaigns might better help them boost sales. Read More

It's business as usual for online discount coupon service Vouchermate despite the company being in liquidation, its radio station partner MediaWorks says. Vouchermate called in the liquidators on Christmas Eve but the site remains operational and customers continue to be served, says MediaWorks Radio chief executive Sussan Turner. Read More

Building Your Business Questions and Answers. This episode includes how to deal with negative people online and the business art of collaboration. Read More

When a small business has a minimal budget for promotional activity, a press release campaign is often the most effective and cheapest answer to their needs. With an SEO based PR Campaign you are targeting buyers who are, or would be, interested in your products or services. This strategy can provide a considerable platform that will let you reach a wide online community through effective SEO str Read More

Developing a marketing plan, business plan, sales plan or social media strategy is easy.
Following through on those plans is the hard part. Read More

According to a recent survey conducted by the National Cybersecurity Alliance and Symantec, 90 percent of small businesses believe they are safe from malware and viruses, based on the security practices they have in place. However, millions of computer users, including small to midsized businesses (SMBs), are actually relying on fake security software to protect their PCs. Read More

If you have a website, you have most likely already come across an SEO sales pitch. Here are 6 to stay away from. Read More

If you are a GMail user you’ve probably noticed Google’s highly relevant ads running in and around your emails. For example, if someone sends you some information about a new car they are thinking about buying there’s a good chance you’re going to see car related ads when you open this email. It’s a fact of life in the Google world – you don’t have to like these ads, but you might consider usin Read More

January free monthly webinar: Get access to the full recording, slides, Twitter conversation and questions from the audience! Remember to sign up for the next one! Read More