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There is an increasing buzz on all social media groups and blogs about how to use social networks effectively for marketing and for targeting your audience better. Read More

For my money, it’s not so much about all the checks and balances that we put in place to try and protect ourselves, but the conviction and passion we put out there to attract what we want. Therein lies a key that a lot of businesses miss. They don’t understand the difference between corporate image and corporate identity. Corporate identity is the nuts and bolts of the design and appearance of th Read More

Yes, I know all too well that as an entrepreneur you have far too much to do, but money is the bottom line and you need to understand it. If you have been keeping your head in the sand in relation to the state of your company’s finances, then it’s time to shake the sand from your hair and pay attention. Read More

Holidays/vacations are important. They help us re-charge, re-connect with the fact that the world outside of business exists and is there to be enjoyed, relax with friends or on our own and to take stock of where we are now. The business will be better off because you will give it the necessary attention but with a refreshed viewpoint. Read More

Internet access by smartphone is about to explode. 83% of the market has yet to purchase a smartphone, but that is all about to change. Will your customers change platforms? Read this. Read More

Here are 10 businesses with potential for growth in 2010 that require little or no money to start. In many cases they can be run out of a home office. Most require minimal equipment beyond a computer, phone, printer, a few tools, and perhaps your car or truck. You won't need advanced degrees or highly specialized training beyond what you may already have or can learn on the job. They include... Read More

These five year-end small business tax tips from Darrell Zahorsky, About.com small business guide, include some suggestions that are obvious and some you may not have heard of before. But all are great food for thought when considering the possibilities in filling out your small business taxes. Consider the list to determine which suggestions if any apply to your small business. Read More

Changing the look and feel of your brand can be a good idea to grow your business. These changes often involve updates or alterations to the actual product or service offering such as adding new features or attributes. Before you make changes to your brand get your customers involved. Read More

Few businesses do well without a multi-tiered marketing and advertising plan, and one good tool for your small business arsenal that combines elements of both is direct mail.

This tried-and-true technique, in which a business owner sends a message or an offer directly to a customer or prospective client via mail, can help boost sales or move a product. Read More

They employ a sales force with little or no experience and still manage to move a startling 200 million unites a year of a product not available in stores during the Spring season exclusively with an estimated annual revenue of $700 million a year. Yea, we're talking about the Girl Scouts and why wouldn't we want to get inside such an efficient and profitable sales operation? Here's an overview f Read More