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Some time ago I heard that I should improve my English skills; that I should learn how to write English… as well as if I’m Polish, then I should write Polish. No f*in’ way! Read More

Slides from a recent webinar where we talked about social media marketing for accountants, attorneys, architects, and other professional service firms... Read More

Most of us have had an idea that we believe will turn into a viable business. The trick is to make sure that it is actually that - viable - before investing considerable time and money into it. Read More

Will we look back on this past decade as the one in which new technology forever changed the art of conversation? One example is provided by a recent conversation that I had with my daughter,... Read More

What's next? Training. Finding a location. The simple stuff... Congratulations! You are almost a small business owner. But first, you'll have to take a formal training class from the franchisor; You’ll... Read More

In the broadest sense, anything that promotes your business
might be considered advertising, whether it's a radio spot, a brochure, or a booth at a trade show. But the term advertising usually refers to paid commercial messages in newspapers, magazines, radio, television, the Yellow Pages, or outdoor advertising.

Here's a rundown of the key media: Read More

Utilisation is essentially the measure of how effective your organisation is at work management. It is a vital tool when generating your cost and pricing models for profitable project delivery. In this post, we work a simple example to show how you should be applying the concept to your business - regardless of the field you are in. Read More

Imagine that you have to write a piece of news based solely on the information on your Facebook wall, comments from users and Twitter updates without being able to verify the accuracy of the information in online and offline venues! Read More

How twitter has helped our business over the past year - new customers and more awareness of our business Read More

This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market. Pricing is regarded as a hugely sensitive issue, but you need to confirm whether you are pitched in the right ball park within your overseas market segment(s). Read More