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When times are hard and money is tight, I hear this often. The belt-tightening process seems to automatically result in ditching the creative. It’s ironic, because when anyone starts a new business, it surely springs from a creative inspiration. So, why is it that the very thing that inspired the whole thing is seen as expendable? Read More

Gadget patents can change the world, as everyone from Alexander Graham Bell to Steve Jobs has proved. Some of our favorite gadget-related patents, however, are for technologies and products that haven't changed much of anything--at least not yet. Here are ten intriguing examples, including ones from both famously inventive companies and lone geniuses. Read More

With an unexpected Republican U.S. Senate upset in Massachusetts, how will a probable revamping of the proposed health care reform bill affect small business. This column by Kent Hoover at Portfolio.com suggests a possible "Plan B" exists which would likely help small businesses and their employees afford better health care if Congress has the willingness to consider it. Read More

How many of us look at the monthly bank statements or invoices issued as an indicator for how well we are managing our project costs? Read More

Even if your budget cannot accommodate an outside consultant you can still launch your own promotion. Remember, too, that what you can save in money, you’ll spend in time. Here are some tips. Read More

Kaleidico has always been one of the leading innovators in lead management and its critical role in converting Internet leads.

Kaleidico's Sales Manager is Innovation

Our Sales Manager lead management software has led the way many times in the Internet lead generation space: Read More

There is a lot of focus put on the number of followers and fans you have in the social media world as a small business.  And there are many scams and illegitimate ways to grow your following.

I’m an advocate of “quality not quantity” when it comes to followers, but I did increase my twitter following 40.10% in under 2 weeks Read More

Is traditional marketing dead? Does Engagement Rule? The focus in 2010 is engagement and building a relationship with customers. It sounds simply but ends up being as clear as mud. Here's a simple, practical and do-able way to connect. Learn how to make people like you and your company! Read More

The Internet is a great tool for increasing the breadth of the information we acquire. But it is doing so to the detriment of the depth of knowledge. The impact are even worse for our time, our focus, and our attention. As this societal change continues, those who are able to discipline themselves to give their ideas, the projects, and their tasks their full focus and attention will have a strong Read More

It's one of the most famous quotes from the greatest thinker of the 20th century: "Imagination is more important than knowledge." Applied to quantum physics and the "Theory of Relativity" he might have been right. But did he miss the mark as applies to business? Come find out... Read More