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How to conduct live multi-guest video broadcasts so you can do this on your own with social media integration. Very useful to get a grasp of this idea for your business Read More

Some people don’t like communicating with a company logo. But when a company offers a pleasant look and feel, and tweets out information of value to customers, then it is possible to connect with them. Here are 7 suggestions (along with some Twitter examples) for establishing a rock-solid corporate culture on Twitter. Read More

In business, there are those who seek the next innovation. But in the public there are also "traditionalists" who like things just the way they are. The "New Coke" fiasco of 1985 presents valuable lessons to business-owners, advertisers, marketers and freelancers alike. Sometimes it's no good to mess with tradition! Read More

Choices about what smartphone or smartphones to buy for your small business take several different forms, says Adam Ostrow at Mashable. There are also several layers of functionality and quality to decide upon before you can make a purchase. The article leads you through some of the considerations you DEFINITELY should be making before thinking about this important decision and helps you arrive a Read More

One trait all successful entrepreneurs have in common is this; they are very organized. To this set of entrepreneurs, time is their greatest asset so they do not waste it.I will be using this medium to share with you some effective time management tips you can use to organize yourself, be you an entrepreneur or a CEO Read More

In these trying economic times, there may be many reasons you might want to outsource your marketing department with a blog or blogs for your corporate brand or small to medium sized business. One of the most important is that, in the realm of marketing, blogs can be an example of the old standby "less is more." A part-time outsourced blog can tell your story, reinforce your brand, raise awarenes Read More

Organizations that have several white papers posted on their website must confront an uncomfortable fact. Most are unable to determine which white paper a prospective website visitor will read first. Given this situation, every organization must ensure that a first time reader will receive the same solution advantage messages in each white paper they download from that website.

This post will Read More

This post from smallbiztechnology.com looks at a simple online screen sharing tool that would seem to have great potential for small business collaboration, requires no hefty downloads and takes only seconds to use. Please read the article and test the tool if you are so inclined. Though I haven't tested out the tool yet, I'd be most thankful for any feedback from anyone who's used it and we welc Read More

If you think you can ignore the realities of online marketing, here's another example from smallbiztechnology.com why those who ignore online marketing may do so at their own peril. There is no guarantee that online marketing will be the exclusive method for growing your business in the future. Circumstances can always change. For now, however, the power of online marketing is simply not somethin Read More

A hired tweeter has earnt $3,000 for pushing a button. He finds ads he likes and is paid to post them to all his friends and followers on Twitter. Is this the final frontier for advertising? Intercepting people’s conversations and taking part in their relationships to push forward a brand? Twitter and Facebook have been developing systems in which users are paid to send ads out to their friends e Read More