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9 out of 10 clients responded along the lines of “Yeah. You should have always been charging me more”, so those are my top three freelancing lessons Read More

Every business has a Chief Financial Officer — the person who has overall responsibility for the financial management of the company. In your business, that person might be you! In a new business, it is not uncommon for the owner to take on all of these duties, but eventually you’ll need to start d Read More

One of the key concepts to any brand identity initiative is helping organizations understand their differentiation. It’s one of the hardest parts of the process, but it’s also one of the most critical. As Philip Kotler, professor at the Kellogg School of Management has written, “The art of marketin Read More

What if we came up with metrics that were closely aligned with sales--perhaps shared with sales and put every marketing person on commission? Would that drive greater cooperation? Would it elinate the silo's? Market and sales are both accountable for generating revenue and growing the company. Alig Read More

We need to ask ourselves this question every time we are about to approach a prospective customer or client. Why? Because the answer will give us the ability to give the customer exactly what they need... Read More

In online business where what's legal or not is blurred in what's called a grey area, the only left is your personal ethic. This also holds true with web directories. Read More

As transparency becomes more prevalent in business, I hope to see more and more of the big magazines, and big websites do some disclosing. Read why... Read More

Often in the world of Business we fall into the trap of judging books by their covers.

Let's say Dolph Lundgren, co-star of Rocky IV came to you to apply for a job. "What can that muscular, dumb jock bring to my business?"

How about a 160 I.Q., a Masters Degree in Chemical Engineering and a F Read More

The content marketing revolution is upon us and that means we need to be more diligent than ever about our content strategies. This post details some common ways business is being let down by their own content. Read More

If you are a business owner/manager/marketer and you are curious about whether you need to redesign your website, the REAL answer should be provided by feedback you receive from others. What does that mean? Here's a quick exercise... Read More