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I meet with executives everyday. They have great knowledge about their businesses–they can cite everything about their strategies, priorities, goals, key metrics. They study their competitors incessantly, understanding their strategies and positioning. They study their markets, and the best study their customers. They have deep insight about everything in their industry Read More

Do you have an RSS feed on your blog? I didn’t think I needed one but lately I'm discovering some great ways to extend the influence of my blog and generate a lot of traffic to my website. Read this post to find out how an RSS feed can help you do the same. Read More

What is the main purpose you blog? Perhaps it is to make money. Or it might be to spread information. It might be to change people’s minds or just to rant. Or it could be to have fun. Even though your blog is serious business, it's time to put the fun back into blogging. Put on your smiles and follow these tips to being a more fun-loving blogger Read More

University of Pennsylvania researchers confirm what many online (and offline) marketers know we need to do, but find so difficult to accomplish. Essentially, to get people to engage with and recommend our content, the content has to go beyond the mundane and capture imagination and awe Read More

People who start businesses and those who don't are more alike than you think. What they don't have in common and the difference between entrepreneurs and schmucks will surprise you. Read the full article for details Read More

For those of you who read us here weekly (and for those who don’t either), I thought that I’d follow up on a post from 4 months ago or so, on two new online entrepeneurs over at uncorkedventures.com, an online wine club and store. And a quick glance left shows you that yes, they’re doing swell as I’ve given their SEO Campaign two green arrows! So far, well done lads Read More

Is your audience your "A-Girl"? If not, she should be. Check out this article and find out if you're treating her right. Read More

I hate it when people think just because they have a fancy job title that it qualifies them automatically as a leader. We don’t see this issue too much with small businesses, but more with your big brand businesses. So what if you’re the CEO, President, Director of whatever – if you don’t have what people gravitate towards, then you really have no power with the company you are supposed to be in charge of. We see more people flock to those that are the true leaders of a company because they possess the knowledge, right character and the simple fact that they care about people without having the big fancy title. This makes them the authority figure that is going to make the big boss sweat. Big brands need to take another lesson from the small business owners on this one. If you truly want to be the go to person in your company here are a few things you will need to know.
Question Of The Day:
What qualities do you think a leader must have Read More

Often, businesses search high and low for an effective way to display their knowledge and ideas. A business blog is a useful marketing tool as it provides your business with a unique promotional and marketing platfor Read More

What do you think? Help us improve the list of strengths, weaknesses, opportunities and threats about social medi Read More