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It's the EPITOME of businesses, marketing and advertising gurus everywhere. It's the apex of branding...having a company catchphrase become part of the national lexicon, language and culture.

In 1980s America, two companies hit the JACKPOT thanks to two great catchphrases and two little old ladies Read More

Are you struggling with profit, satisfaction - or both?

Some business owners are doing what they love, but not making money. Others are making money, but get no satisfaction. Many make no money and get no satisfaction. But they sure do put in many hours!

The reason is simple: They're in a rush.

There's an important difference between feeling a strong "sense of urgency" and "rushing."

In today's article I explain it clearly and simply Read More

Metrics are critical to managing sales performance. Yet too often, we put in place metrics that are not only meaningless, but misleading. What's the most used useless metric in sales Read More

I feel that buying a franchise can be safer than starting a business from scratch, most of the time. There are franchising opportunities galore being offered to prospective franchise buyers, 24/7. But, is buying a franchise really safe? Is it... Read More

If you are active in social media you know how difficult it can be to read all the communications you receive from individuals, groups, and/or companies on a daily basis from LinkedIn, Twitter, Facebook, etc. let alone respond. That is why it is so important to manage all of that communication effectively. To find out about a new tool that will do this and more for free, read the full article Read More

There's an old adage that "The Customer Is Always Right!" But, de-facto, that means that we as businesspeople are ALWAYS WRONG!

It's a policy that makes a mockery of us as business-owners, professionals and human-beings! Ir takes away our rights and dignity!

So, what's the answer Read More

Like most small business owners, I have a long list of things I want to do. Recently, I've been plowing through my "to do" list and have had a few light bulb moments along the way. Read this post to discover 3 of my most effective marketing activities Read More

You are going to want to see these five methods of internet marketing for small business. Don't miss out on the profits Read More

Japanese soldier Hiroo Onoda spent 29 years of his life thinking WWII was still raging...and he fought on! Perhaps never in modern history has an episode contained so much misinformation, miscommunication and ignorance of "The Writing on the Wall!"

Business lessons from this historical episode abound.. Read More

Some four years ago, I started Bingo Card Creator, a business which sells software to teachers. At the time, my big goal for the future was eventually making perhaps $200 a month, so that I could buy more video games without feeling guilty about it. The business has been successful beyond my wildest expectations and has made it possible to quit my day job at the end of this month. The amount of time I’ve spent on it has fluctuated: the peak was the week I launched (50 hours in 8 days), a very busy week in the last few years spiked up to as many as 20 hours, and the average over the period is (to my best estimate) about 5 hours Read More