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Nature vs Nurture. The chicken vs the egg. Ali vs Foreman. Yankees vs Red Sox.

And style vs substance. Which is more important in business blogging? Which makes your blog the marketing tool which attracts readers and customers? My answer...which may surprise and appal you.. Read More

Do you have a Content Marketing Strategy? Maybe you should. Content Marketing is a way to think about Social Media as a deliberate branding strategy for your business. Think of it this way: Social Media allows people to share information they care about. Content Marketing is about creating information that people will want to share Read More

Rarely are marketing programs or campaigns perfect. Things always go wrong although the customers may not be aware of it especially as you present a picture of all being well. Having experienced this as a marketer and customer the problem often stems back to the planning and checking the details. Taking a little time upfront can save you lots of problems especially with customer relationships Read More

Do you ever find yourself explaining something to someone and when you’ve finished speaking they look at you as if you’d just rattled off something in fluent Japanese? So, you start over.. Read More

Bing's move in search engine market is pretty aggressive these days. Here are some reasons why you should start to optimize for Bing Read More

You want small business tips? Then, you get them. Everyone needs a little direction to perfect their craft. As a business owner, you are probably too busy.. Read More

Customer Centricity is a hot topic these days.  I get on my soapbox on Customer Focus, Customer Experience, How Buying Is Changing, and various aspects o Read More

Here’s a newsflash — information posted online isn’t private.

Think of your personal accounts as your own personal brand, and treat them as such. You truly ARE what you tweet (and post to facebook, and youtube) Read More

The answer might seem "Yes!" There seems to be a finite limit to the subjects we have to work with...

Find out how Elizabethan-Era English poofy dresses and Bob's Big Boy can help!

A serious, whacky and irreverant look at the question: "Are Business-Bloggers Running Out of Things to Blog About?" Read More

How to find clients is a question on the mind of every business owner and it is also one of the most important factors in a marketing plan. So how and where can you find them Read More