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Just like produce at your favorite supermarket or farmer’s market, content and information introducing you and your expertise to members of your social media community, whether BizSugar or any other, must be tantalizing enough to make visitors want to return again and again and of sufficient quality to inspire trust on the part of potential clients and customers about the quality you offer.
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Here are ten reasons why you should write a book with your name as the author, with your face on the cover, with your expertise buttered across the pages in an easy-to read manner designed to impress the reader that you are the undisputed expert who can solve their problems and fill their needs Read More

It took me just over a year to realize I was being coached. That’s how good Bob Barham was. His was the best coaching/learning model I’ve ever seen, and it’s absurdly easy to do Read More

Pop-culture connects. It is about shared experiences and memories. It's a GREAT way to spice up a business-blog and readers LOVE it! From Elvis to the Beatles, from Ghandi to Watergate, from Warhol to '67 Chevys, get it in your blog Read More

Editing your content is a little like gardening. In business, as in gardening, we gather a lot of dead wood which we’re too busy or preoccupied to cut it away. Read More

One of the best things about having your own business is that you do not have a boss telling you that your idea isn’t any good. You have the freedom to come up with all these ideas, but do you take action? As there are no shortages of ideas coming at you, how do you sort through them and take action on the ones that apply? I think it comes down to a couple of questions:

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So you’ve decided to take the leap and get your small business online. The first thing you need to ask yourself when planning your website is why you have decided to created a website in the first place. This is the first installment in a series focused on building a professional and dynamic WordPress site that will help you achieve your business objectives. Topics will include everything you need to know about selecting a host, choosing themes, how to get started with e-commerce, SEO, and more. Today we’ll start with the basics for refining your reasons for creating a small business website Read More

Play School is a half hour children’s program aimed at encouraging a child to wonder, to think, to feel and to imagine. That’s not much different from the goal of most blogs. It occurred to me bloggers could learn a lot from the Play School presenters. Here are some of their tricks that easily translate into great blogging techniques. Read More

Many salespeople fear silence during face-to-face selling interactions. If the conversation gets silent for too long, the typical salesperson pummels that divine silence with words, often in the form of gibberish, repeating what has already been said, or inane questions such as "Are there any questions I could answer? Read More

“Summertime, when the livin’ is easy” are lyrics to one of George Gershwin’s most beloved songs. Everyone takes it easy in the summertime, right? Wrong. Most small business owners don't because they can’t afford to. However, if they continue to put in long hours with little or no time off, the business may thrive, but their relationships or health may not Read More