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Back in the day, Dad went to work, Monday Through Friday, while Mom stayed home, cooking and cleaning. Dual-income families were very rare...... The Beaver Cleaver family set-up is a rarity, these days. Since the late 1960s, more and more... Read More

Buying Internet leads to support your sales team is a great marketing short-cut. You get experts to do the hard work of generating Web traffic, creating compelling offers, and optimizing lead conversion. Typically that all works together to give you reasonable results–more sales and less marketing overhead.

Before you declare success, I want to suggest another step in the lead buying process. A practice that you might even want to make sure you do before you buy anymore Internet leads Read More

Discover 3 simple yet highly effective ways a small business can build an email subscriber list without a website Read More

Advanced email marketing (email marketing 2.0) means tailoring the message to your prospect and not sending information to them they can't use or don't want Read More

1974: A family trip to Florida. A bad batch of milk lands us in the hospital and ruins the vacation. The hotel offers us $1.50 for three glasses of milk!!! A lesson in PR and damage control in this, the Internet Age Read More

A Twitter resource for businesses to learn how to start a Twitter marketing and Twitter networking plan with a tweet plan and strategic networking Read More

Marketing describes a variety of different actions and materials that a company uses to attract customers. Including logos, business cards, letterhead, brochures, websites etc.. tradeshows, networking, conferences, events & cold calling, call center activit Read More

Few things grate on me more than hearing my fellow SEOs talk about how easy local SEO is. There’s less competition! The competition isn’t SEO savvy! Keyword choices are limited! It’s a piece of cake, they say. That’s about as accurate as me saying that traditional SEO is a piece of cake. Sweeping generalizations are often wrong, and this shows why local SEO isn’t as easy as many think it is. Read More

Just last year, I became a mother for the first time. My son just turned one (time flies, doesn’t it?) and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Read More

In April, a Cinco de Mayo-inspired Facebook promotion drove 8,000 new fans and 370,000 active interactions for El Monterey, a frozen Mexican food brand based in Dinuba, Calif. The “Save on Cinco” campaign asked Facebook fans to share their family savings tips within a branded, game-like Facebook app. Other fans interacted with savings tips (by rating, commenting and sharing) to earn points redeemable for BOGOs, branded merchandise and other prizes. All interactions took place within Bulbstorm’s Idea Challenges application for Facebook promotions Read More