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A brand is after all just a name, so why so much fuss over branding? The simple reason to adopt branding is that it allows you to stand out in the crowd and helps your business/ product to make its presence felt. There are numerous ways of branding yourself and social media is one of them. Actually, in this case, five of them Read More

I’ve been on Twitter for about 7 months and on Facebook for about a year or so. What I’ve noticed is that there are an increasing number of people sharing information on both these sites. With the opening up of Facebook’s social graph and Twitter acquiring companies that makes third-party services for them, it seems like this trend is going nowhere but north. Read More

There are so many tactics to choose from it can be a trap to drop what you are currently doing and jump to another. Just think of this in terms of trying out different diets or exercise routines to get healthy. If you keep changing then you certainly will not get the results you want. The same goes for your marketing. 3 benefits of being consistent are.. Read More

Is it possible to support learning and development in your business AND save money? Yes, once you have a planned strategy and proper systems. Here are 3 steps Read More

In that regard, I've decided to compile a list of time-tested copywriting techniques to help improve your sales conversions. Please don't look for anything new here. Like I said earlier, these time-tested techniques are just as effective today as they were fifty years ago Read More

There is a constant struggle for online traffic and as such, many sites and blogs have implemented social sharing buttons on their sites to enable their visitors share relevant information found on the site with their friends on the social web. One of the most common buttons you will find is the “share on Facebook” button or “like” button Read More

By now, many of you may have heard that BizSugar was honor last week with the Best Of Tech Award For Best Social Media App from the Northeast Ohio Software Association. I wonder if the community would join me in thanking our global team of moderators, great executive board and others who have been such a great help in making BizSugar the social media site it is today. Also thanks to our wonderful community members. You made it all possibl Read More

As I tried to reassure people that social media is merely a set of tools that allowed people to communicate, much like pen & paper & e-mail, one analogy used for social media that particularly struck me was that of the old corner shop Read More

I am a Biz Sugar "Groupie". Like others I come every day looking for tips and advice for my small business. And to VOTE! What does it take for YOU to get MY vote? You might just be SURPRISED Read More

Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Despite this mentality, albeit dwindling, deep links can actually be really good for a website. Here’s a list of five benefits provided to a website by deep inbound links Read More