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Outstanding Northeast Ohio companies and impressive tech entrepreneurs in the region were at Cleveland's Corporate College Wednesday evening for the annual Best of Tech Awards, presented by NEOSA. I'm on the advisory board for bizSugar.com, the small business social networking... Read More

Typically, as a Small Business owner or manager, you don’t normally associate purchasing software to reduce costs. However, CRM software specifically has some cost reduction advantages that are discussed below Read More

There are some people who think SEO is expensive. This is, of course, a matter of perspective. If you go online because you’ve bought into the scam still being pitched that you can make big money with almost no investment, and you set up a website for under $1000 using offshore labor, then the idea of paying $500, $1000, or $1500 a month might sound expensive for SEO costs Read More

If you do not live in Australia you may not have seen the news that a 16 year old girl Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey.
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I want to continue John Jantsch's meme and this Make-A-Referral-Monday I want to refer you to a longtime friend, Christer Sjöback of SJC Gold and Silver Handicrafts, and a new acquaintance.

The title is inspired by BNI's new network project called BNI Connect and a reference to a part of the business name (GlobalReach Copywriting) of my new connection, Ann-Christin Lindstedt of USEGlobalReach.com. Christer wants to reach new customers in North America and Ann-Christin wants to establish new business relations in Scandinavia Read More

The “stickiness” factor is very important if you wish to establish a respectable-sized readership. “Stickiness” refers to how long a reader decides to stick on your page and be thoroughly engaged with the contents of your site or blog.

The main theory in support of stickiness is that the longer a visitor stays on your site, the higher the chances of developing a loyal subscriber to your posts, and higher chances of monetizing the blog. After all, visitors who visit your site more often, and for longer periods each time, tend to buy more often than sporadic visitors who exit your website after 30 seconds Read More

When I browse through Linkedin I see tons of missed opportunity. Profile after profile looks like the tired old resume or curriculum vitae. This particularly saddens me when it’s a person that sells for a living.

My suggestion? Switch your thinking. Make your Linkedin profile a sales letter Read More

Public speaking is a great way to establish your authority and generate leads. It's also a time-consuming effort. Delivering a compelling presentation is only half the work. Read this post to discover 7 ways you can keep continue to gain influence once you've left the stage Read More

The Web and modern business-world are truly international, multi-cultural arenas. So how does one become multi-cultural? Drinking a pint of Guinness? Shopping at IKEA? Watching The Sopranos? Not really. A serious and irreverent look at cultural aspects of the 21st century business.. Read More

This encouraging story talks about a small business owner who has not only created his own program of rehabilitation by hiring ex-cons as a way to give back to the community but also visits prisons to mentor on entrepreneurship. Todd Pemberton is founder and owner of Brooklyn-based pest control company Bugs Are Gone and you can read more about his story in the latest edition of Inc.com Read More