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Whilst communication is key for success as it always has been, it is not the only area that you need to consider when marketing your brand. To market your brand effectively there are a number of elements. If you get them wrong then no amount of excellent communication will result in success.
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On the weekend as it was raining and cold I decided to do a bit of a spring cleaning with my web browsers. As I doing this I discovered all these pages I had bookmarked to read later and perhaps take action. As it would have taken hours to go through them all I deleted them. Here is what I do now to take action Read More

With a little bit of variation and some easy-to-implement changes a business blog post can be transformed into a unique, creative and more MARKETABLE reading experience Read More

I know prostitution is illegal, but that doesn’t mean we can’t talk about it. As you probably already know, it .. Read More

Can you be an Internet marketing expert? Absolutely.

Internet marketing, unlike many skilled trades, surrounds each of us. We see good and we see lots of bad, but we can see it all. That’s really the ironic secrets–there are no secrets Read More

Business owners can often lose themselves in the day to day running of the business. Effective management of time and resource is critical for success. How do you stay out of the swamp Read More

It took Harley-Davidson years to nurture and cultivate an image and brand. The result? An American icon and legend! In the 1970s, it took only a few short years to destroy all and almost bankrupt the company. The story and great lessons from a chapter of business history.. Read More

In a world of identity theft and the selling of customer information, how you handle the data collected from customers says a lot about your business. It also says a great deal about the amount of trust customers are likely to put in you. The Better Business Bureau has put together this video and post to share some tips on how to deal with customer information and how to protect the information with which you have been entrusted Read More

It all sounds easy to develop your key message, just work out why should customers do business with you, why aren’t they and your brand personality. The problem with this approach is that it is all about you and it is looking inside out instead of outside in. Two key areas you need to consider first are Read More

If you're a small company without a lot of resources or time to dedicate to your software environment, you're probably missing out on a lot of technology that could help you grow your business. Read this post to find out how you can get some of your wishes granted. Read More