BizSugar.com › User › m4bmarketing › Voted

Buying has changed.  The traditional role of the sales person in teaching the customer about solutions and products is much less important.  Buyers are self Read More

Scaling a business is not the same as growing a business because there’s more to it than that. Otherwise everyone would scale! Scaling implies alignment, control, predictability, fast growth but with safety. I highlight in this post the reasons why owners fail to scale. Read More

As you’re planning this year’s marketing strategy for your small business, don’t forget to consider radio. Both online and traditional AM/FM radio boast powerful reach, and the number of Americans who regularly listen to online radio is growing rapidly, according to a new national survey by Arbitro Read More

According to Pingdom, a leading website monitoring service, WordPress is used by 52% of the most prominent blogs in the world in 2013. The number represents an increase in four percentage points from last year. Read More

You want customers to buy more from your business to get business growth. Looking at what competitors offer can seem the easy way to grow your business. If they add a product or service to their offering, you may think you should too. The reality is this approach adds complexity.

Read More

If anyone has doubts about how much professional selling is changing, download and read Mike Schultz and John Doerr's report, What Sales Winners Do Read More

In the hope of inspiring fellow entrepreneurs especially during these challenging economic times, I would like to share some choice examples of individuals who fell hard, but stubbornly got back on their feet to persevere, and eventually triumph. Read More

For part three in this series, we will look at your content channels…

You know what content you’re going to create
You’ve established your buyer personas
Now you need to determine where to post it
If your content sits on a website and no one reads it, does it do you any good? Of course not! Y Read More

Call it the universal truth for retailing; retailers are committed to making the most of every shopper visit but it's often easier said than done. If you're operating a large franchise or retail organisation, the way you advertise your instore promotions and ticketing can have a big impact on your Read More

Well you can. And it's not expensive. Is it positive that robots take over more and more jobs? Imagine if robots take over what maids and cleaners do today on a world-wide scale. A huge section of humanity would be made redundant. Read More