As a newspaper journalist, entrepreneur and marketing consultant, I've been telling stories for a long time.I've learned the best stories are engaging and interesting and draw you in.
They work hard, build solid products but an inability to tell a good story undermines their efforts.To me, good
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Mapleleafmark voted on the following stories on BizSugar
Story Spark
Posted by mapleleafmark under MarketingFrom https://www.growevenfaster.com 2417 days ago
Five Critical Elements of an Awesome Elevator Pitch - ME Consulting
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2426 days ago
Made Hot by: AmyJordan on September 23, 2017 5:40 pm
Having a good elevator pitch is an effective way to drive and promote your business. Here's how to create a good elevator pitch.
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The Dangers of Everyone Being a Digital Marketing Specialist
Posted by mapleleafmark under Online MarketingFrom http://www.markevans.ca 2483 days ago
Is there a a danger in becoming a digital marketing specialist? Should becoming so focused a good thing?
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Attracting Media Coverage Isn't Luck, It's Preparation
Posted by mapleleafmark under Public RelationsFrom http://www.markevans.ca 2497 days ago
Made Hot by: FutureVision on July 14, 2017 2:03 pm
Too many companies believe that media coverage simply happens from reaching out to the media. The reality is there's a lot of grunt work that needs to happen behind the scenes.
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Has Brand Storytelling Becoming A Tired Concept?
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2511 days ago
Made Hot by: deanuk on June 30, 2017 11:43 pm
Has brand storytelling jumped the shark? Many brands embraced storytelling as a way to engage with consumers but what they really want is more leads and sales. Does this make storytelling a nice-to-have, rather than a need-to-have?
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Seven Easy Steps to Developing a Marketing Strategy
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2532 days ago
Many fast-growing companies don't a marketing strategy. Here's a seven-step process to developing a marketing roadmap.
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Is Content Marketing A Waste of Time for Brands?
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2560 days ago
Made Hot by: deanuk on May 12, 2017 3:04 am
Does it make sense for every brand to embrace content marketing simply because it is something everyone else is doing?
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Why Bold Marketing Turns Left When Everyone Turns Right
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2588 days ago
Marketing is a follow-the-leader game.
When something works, everyone gets on the bandwagon. Is Instagram driving engagement and attracting lots of users? Time to use Instagram! Is content marketing generating leads? Let’s bang out some content ASAP!
This approach offers safety in numbers. No one Read More
When something works, everyone gets on the bandwagon. Is Instagram driving engagement and attracting lots of users? Time to use Instagram! Is content marketing generating leads? Let’s bang out some content ASAP!
This approach offers safety in numbers. No one Read More
Let's Stop Being Helicopter Parents to Startups
Posted by mapleleafmark under StartupsFrom http://www.markevans.ca 2599 days ago
Made Hot by: LoopLooper on April 3, 2017 4:08 am
We encourage entrepreneurs because it is important to support new businesses. But, at the same time, we coddle entrepreneurs with ideas or products with dim prospects - rather than being honest.
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Early-Stage Startups Should Live in the Basement (aka No Office)
Posted by mapleleafmark under StartupsFrom http://www.markevans.ca 2607 days ago
Does it make sense for early-stage startups to an office given the expense? Maybe they should focus on spending money on product, sales and marketing.
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