Mapleleafmark voted on the following stories on BizSugar

As a newspaper journalist, entrepreneur and marketing consultant, I've been telling stories for a long time.I've learned the best stories are engaging and interesting and draw you in.

They work hard, build solid products but an inability to tell a good story undermines their efforts.To me, good Read More

Five Critical Elements of an Awesome Elevator Pitch - ME Consulting

Five Critical Elements of an Awesome Elevator Pitch - ME Consulting - http://www.markevans.ca Avatar Posted by mapleleafmark under Marketing
From http://www.markevans.ca 1900 days ago
Made Hot by: AmyJordan on September 23, 2017 5:40 pm
Having a good elevator pitch is an effective way to drive and promote your business. Here's how to create a good elevator pitch. Read More
Is there a a danger in becoming a digital marketing specialist? Should becoming so focused a good thing? Read More
Too many companies believe that media coverage simply happens from reaching out to the media. The reality is there's a lot of grunt work that needs to happen behind the scenes. Read More

Has Brand Storytelling Becoming A Tired Concept?

Has Brand Storytelling Becoming A Tired Concept? - http://www.markevans.ca Avatar Posted by mapleleafmark under Marketing
From http://www.markevans.ca 1986 days ago
Made Hot by: deanuk on June 30, 2017 11:43 pm
Has brand storytelling jumped the shark? Many brands embraced storytelling as a way to engage with consumers but what they really want is more leads and sales. Does this make storytelling a nice-to-have, rather than a need-to-have? Read More
Many fast-growing companies don't a marketing strategy. Here's a seven-step process to developing a marketing roadmap. Read More

Is Content Marketing A Waste of Time for Brands?

Is Content Marketing A Waste of Time for Brands? - http://www.markevans.ca Avatar Posted by mapleleafmark under Marketing
From http://www.markevans.ca 2034 days ago
Made Hot by: deanuk on May 12, 2017 3:04 am
Does it make sense for every brand to embrace content marketing simply because it is something everyone else is doing? Read More
Marketing is a follow-the-leader game.
When something works, everyone gets on the bandwagon. Is Instagram driving engagement and attracting lots of users? Time to use Instagram! Is content marketing generating leads? Let’s bang out some content ASAP!
This approach offers safety in numbers. No one Read More

Let's Stop Being Helicopter Parents to Startups

Let\'s Stop Being Helicopter Parents to Startups - http://www.markevans.ca Avatar Posted by mapleleafmark under Startups
From http://www.markevans.ca 2074 days ago
Made Hot by: LoopLooper on April 3, 2017 4:08 am
We encourage entrepreneurs because it is important to support new businesses. But, at the same time, we coddle entrepreneurs with ideas or products with dim prospects - rather than being honest. Read More
Does it make sense for early-stage startups to an office given the expense? Maybe they should focus on spending money on product, sales and marketing. Read More
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Share your small business tips with the community!