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An email newsletter has a ROI of 4,352% on every dollar spent and drives 73% more sales per marketing dollar than telemarketing and cold calling. Here are 3 technologies you can use to create a subscription list for your very own email newsletter Read More

It is easy to believe that you with a better territory you can produce better sales results. Much of the time, the territory is far better than you imagine, but discovering that fact means spending your time prospecting. Self-discipline is the master key to success in sales; it provides the ability to make the calls and to undertake the tasks that other find unpleasant, but that ultimately produce results Read More

After reading Ivana Taylor's post, The Referral Engine: Teaching Your Business to Market Itself, I decided to start a new open thread meme post on Mondays. I joined a BNI (Business Network International) chapter in Gothenburg called Quality Hotel Panorama team on April 30. Please give your referrals in the comment section Read More

Choosing the right marketing tactics to action can be tricky. After all there are just so many to select from. If you choose the wrong marketing tactics then you will not get the sales you want and need for your business to grow. Continue using the wrong ones and the results will not look pretty.
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You pour your heart, soul, effort, time and wisdom into your original biz-blog posts and articles. But what about ownership of and rights to your ideas once you hit "ENTER" or "SUBMIT?" The answers may surprise you Read More

In starting out as a freelancer you might find that you have to volunteer a lot. Contributing can be enjoyable and it means that you can gain a lot of experience while bulking up your CV Read More

It is important to do market research and conduct reasonable product testing before a full commercial launch. But when is the right time to do this for your business Read More

In what is becoming an increasingly competitive business environment, advertisers are beginning to turn to an alternative approach to communicate their messages to their target audience. If the separation between blog posts’ editorial and advertising sides was once a gulf, it is now diminished to the size of a sidewalk crack. Read More

I had planned to publish my annual blog report VIII on my 8th blogiversary on May 7, but it got stuck in the pipeline! ;) After eight years of blogging, I thought I could celebrate, so I went to 3 Små Rum (3 small rooms in Swedish) pub and had one bottle of Three Philosophers beer Read More

Last week while we were hard at work a Bugatti sold for $30 Million, a Picasso fetched $117 Million and the proud owner moved into his $1 Billion condo! So when pricing our business goods and services, do we market toward the "Average Joe" or the obscenely-rich? An offbeat look at the issue of setting biz prices Read More